# Bank-Breaking Bras Adriana Lima Unveils the Pricey 2010 Victoria's Secret Fantasy Bra By Regan Canie | Published 2010-10-22 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-fantasy-bra References: [cocoperez](http://cocoperez.com/2010-10-20-adriana-lima-models-2-million-dollar-damiani-fantasy-bra-at-victorias-secret-soho-store) & [victoriassecret](http://www.victoriassecret.com/) The [Victoria's Secret Fantasy](https://www.trendhunter.com/trends/naomi-osaka-and-victorias-secret) bra for 2010 may not be the most expensive one the [lingerie brand](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) has ever created, but the $2 million Damiani-diamond encrusted undergarment is still luxuriously outrageous. Adriana Lima rocks the Victoria's Secret Fantasy bra this year and recently debuted her blinged-out bust in NYC along with a very Marilyn Monroe-inspired getup. The bra features a starburst design of 2,000 diamonds and is sure to be the main attraction of the annual VS fashion show airing November 30th! ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Lingerie:** Disruptive innovation opportunity: Designing high-end lingerie with unique and extravagant features to cater to the luxury market. - **Diamond-encrusted Fashion:** Disruptive innovation opportunity: Creating jewelry and accessories adorned with diamonds for a luxurious and unique fashion statement. - **Celebrity-endorsed Fashion:** Disruptive innovation opportunity: Collaborating with celebrities to create exclusive and highly desirable fashion items, thereby leveraging their influence on consumer trends. ### Sectors Adopting This - **Lingerie:** Disruptive innovation opportunity: Using innovative materials and technology to create comfortable and glamorous lingerie. - **Jewelry:** Disruptive innovation opportunity: Incorporating diamonds and other precious gemstones into unconventional jewelry designs. - **Fashion:** Disruptive innovation opportunity: Partnering with celebrities to launch limited-edition fashion collections, increasing brand appeal and exclusivity. ## Related on Trend Hunter - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Athlete Collaborative Intimates Line](https://www.trendhunter.com/trends/naomi-osaka-and-victorias-secret.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md)