# Online Beauty Stores Victoria's Secret Launched an Online Store Through Amazon By Colin Smith | Published 2022-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-amazon References: [businessoffashion](https://www.businessoffashion.com/news/topics/victorias-secret-starts-selling-its-beauty-line-on-amazon/) & [amazon](https://www.amazon.ca/s?k=Victoria%27s+Secret&tag=trenhunt0f-20) [Victoria's Secret](https://www.trendhunter.com/trends/regina-miracle-international), the brand famous for its range of undergarments and beauty products, has launched a Victoria's Secret [Amazon](https://www.trendhunter.com/trends/revolution-beauty-joins-amazon) storefront through the popular online retailer. On this storefront, customers will be able to conveniently view, compare, and order Victoria's Secret products with one-day shipping without needing to go into a retail location. It is important to note that the brand will not be closing down its other online retail solutions. At the company's Amazon-based storefront, customers will be able to purchase products from 'VS Beauty,' 'Pink,' and other in-house products owned by Victoria's Secret. This is an excellent retail solution for the beauty and lifestyle brand, as many consumers are Amazon [Prime](https://www.trendhunter.com/trends/kiehls-launched-on-amazon) subscribers and a sizable portion of consumers are uncomfortable shopping for underwear in person. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 90% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Online Beauty Retail:** The launch of a Victoria's Secret Amazon storefront is a sign of the growing trend of beauty brands making their products available through online retail giants. - **Direct-to-consumer:** Victoria's Secret's move to open a storefront with Amazon serves as a direct-to-consumer model and encourages other beauty brands to follow. - **One-day Shipping:** The adoption of one-day shipping as a delivery option is a growing trend among online retailers and is a disruptive innovation in the beauty industry's fulfillment process. ### Where This Applies - **Beauty:** The beauty industry is being disrupted by online retail solutions as more and more beauty brands seek direct-to-consumer sales opportunities. - **E-commerce:** E-commerce platforms are providing a new way for beauty brands to reach customers and disrupt traditional brick-and-mortar retail models. - **Logistics & Fulfillment:** One-day shipping and other fast delivery options are disrupting traditional beauty industry fulfillment processes and providing new opportunities for logistics companies. ## Related on Trend Hunter - [Beauty Retailing Expansions](https://www.trendhunter.com/trends/revolution-beauty-joins-amazon.md) - [Beauty Retailer Expansions](https://www.trendhunter.com/trends/too-faced-joins-amazon.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Amazon Beauty Expansions](https://www.trendhunter.com/trends/premium-beauty-store.md) - [Australian Beauty Store Expansions](https://www.trendhunter.com/trends/adore-beauty.md) - [Joint-Venture Expansions](https://www.trendhunter.com/trends/regina-miracle-international.md) - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/amazon-storefront.md) - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/bumble-and-bumble.md) - [Clinical Care Retail Expansions](https://www.trendhunter.com/trends/clinique-amazon.md)