# $4.5 Million Bra Sets The Victoria's Secret 'Experience' Set By Going Like Sixty | Published 2007-10-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-secret-45-million-bra-experience References: [luxist](http://www.luxist.com/2007/10/10/victorias-secret-2007-fantasy-bra/) Not content to offer only a 'Fantasy Bra', Victoria’s Secret is accessorizing to offer a gift set which includes a luxury bra, thong, garter, cuff bracelet and matching barrette. This over-the-top set is decorated with $4.5 million worth of diamonds, rubies, emeralds, and yellow sapphires on a push up bra. Selita Ebanks is the model for the campaign, and even she said it was a little on the heavy side at first, but so comfortable after the designers got rid of the wires and raw diamonds that rubbed against her skin. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 95% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **$4.5 Million Bra Sets:** Opportunity for luxury lingerie companies to create high-end gift sets with extravagant embellishments. - **Victoria's Secret 'experience' Set:** Potential for brands to offer curated lingerie sets that provide a unique and luxurious experience for customers. - **Diamond-adorned Push Up Bras:** Disruptive innovation opportunity to incorporate valuable gemstones into lingerie designs for a more extravagant and exclusive product. ### Sectors Adopting This - **Luxury Lingerie:** High-end lingerie brands can capitalize on the trend of creating extravagant and opulent lingerie sets. - **Curated Gift Sets:** Opportunity for companies to curate gift sets with matching lingerie pieces and accessories, targeting customers who seek unique and luxurious experiences. - **Gemstone Jewelry:** Jewelry companies can explore collaborations with lingerie brands to create diamond-adorned lingerie pieces, combining the worlds of fashion and fine jewelry. ## Related on Trend Hunter - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Joint-Venture Expansions](https://www.trendhunter.com/trends/regina-miracle-international.md) - [Curated V-Day Jewelry Assortments](https://www.trendhunter.com/trends/act-of-selflove.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Luxury Solar System Sets](https://www.trendhunter.com/trends/bejeweled-solar-system-set.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Intimate Valentine's Day Collections](https://www.trendhunter.com/trends/hanky-panky-valentines-day.md) - [Dynamic Jewelry-Paired Shapewear](https://www.trendhunter.com/trends/veneda-carter1.md)