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# Multi-Designer Contemporary Fashion
Victoria’s Calculus Unveils the Concrete Magnolias Collection

By Amy Duong | Published 2019-05-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/victorias-calculus
References: [hypebeast](https://hypebeast.com/2019/5/calculus-victoria-concrete-magnolias-spring-summer-2019-editorials) & [calculusvictoria](http://calculusvictoria.ca/shop/)

Within the past year, [Victoria’s Calculus](https://www.trendhunter.com/trends/atelier-victorias-secret) turned its attention towards fashion labels that work closely with workwear designs, specifically changing the functional apparel into modern looks. The new Concrete Magnolias collection features works from designers including Jan-Jan Van Essche, Nicholas Daley, Casey Casey, and Evan Kinori.

The [capsule features](https://www.trendhunter.com/trends/module-capsule-collection) Daley's intricate work with garment dyes, [billowing silhouettes](https://www.trendhunter.com/trends/graphpaper-yoke) by Evan Kinori, alongside core footwear and accessory options. The premium jewelry created by The Silver Stone compliments the fashion designs this season subtly as well. The warm weather is best suited with the nep-ridden and loosely shaped jeans designed by Kinori. Finally, to round out the collection are over-dyed bold work jackets by Casey Casey.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 82% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Functional Apparel Redesigned:** Redesigning functional apparel into modern looks for the contemporary fashion industry presents an opportunity for disruptive innovation.
- **Premium Jewelry and Fashion Design Collaborations:** Further collaborations between premium jewelry and fashion designers present opportunities for disruptive innovation in the fashion industry.
- **Nep-ridden and Loosely Shaped Jeans:** The trend towards nep-ridden and loosely shaped jeans presents opportunities for disruptive innovation in the denim industry.

### Who This Affects Most

- **Contemporary Fashion:** The contemporary fashion industry presents opportunities for designers to innovate by redesigning functional apparel into modern looks.
- **Premium Jewelry:** Collaborations between premium jewelry and fashion designers present disruptive innovation opportunities in the accessory and jewelry industry.
- **Denim:** The trend towards nep-ridden, loosely shaped jeans presents opportunities for disruptive innovation within the denim industry.

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