# Vintage English Coffee Branding London Coffee Roasters Takes on a Victorian Era Branding Identity By Farida Helmy | Published 2014-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/victorian-era-branding-identity References: [thedieline](http://www.thedieline.com/blog/2014/3/20/london-coffee-roasters) & [confederationstudio](http://www.confederationstudio.com/projects/london-coffee-roasters) Adding heritage and some vintage flair to coffee, the new Victorian era branding identity created for [London Coffee Roasters](https://www.trendhunter.com/trends/fragrance-activation-in-fortnite) is beautifully done and artfully crafted to watch the coffee beans on the inside. Created by the UK-based creative studio Confederation Studio, the Victorian era branding identity for London Coffee Roasters uses colorfully illustrated characters on simple blank white backgrounds to enhance the charm of the vintage-inspired characters and to give the packaging both a [contemporary and retro feel](https://www.trendhunter.com/trends/back-to-nature-1) at the same time. Passionate about coffee, the design studio jumped at the chance to be part of the branding solution for this British brand -- as any avid coffee drinkers would. Channeling a sense of classic London, the characters used personify the type of coffee enclosed in the packaging. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Heritage Branding:** There is a trend towards creating branding identities that highlight a company's heritage and history. - **Vintage-inspired Packaging:** Companies are creating packaging that has a retro feel while still leveraging modern design aesthetics. - **Illustrated Characters:** Illustrated characters are an increasingly popular way to add personality and charm to branding materials. ### Where This Applies - **Coffee:** Branding and packaging innovations could disrupt the coffee industry by highlighting unique brewing methods and highlighting the origin of beans. - **Food and Beverage:** Heritage branding and illustrated characters could be a disruptive innovation in the food and beverage industry by increasing brand loyalty and recognition. - **Design & Marketing:** The rise in popularity of vintage-inspired branding presents opportunities for companies in the design and marketing industries to offer services that incorporate vintage aesthetics into modern marketing strategies. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md)