# Flirty Floral Fashions The Victoria, Victoria Beckham 2013 Collection is Youthful By Katie Pagnotta | Published 2013-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-victoria-beckham-2013 References: [cocosteaparty](http://cocosteaparty.com/2013/01/victoria-victoria-beckham-spring-2013.html) & [shopbop](http://www.shopbop.com/victoria-beckham-clothing/) The Victoria, Victoria Beckham 2013 collection is purple-hued and full of adorable party dresses. This is Victoria Beckham's sister brand with a lower price point and was created with a more youthful consumer in mind. The fabulous fashions are delicate, flirty and packed with subtle details. The 2013 collection was littered with soft prints and tons of floral patterns. Must-purchases from the standout dresses include a flouncy above the knee cocktail dress with a whimsical floral print, a loose-fit textured lavender tunic dress and the vivacious overlapping white floral short dresses. The collection is darling and Mrs. Beckham has once again proven she is more than just a pretty face. The Victoria, Victoria Beckham 2013 collection is made up of pretty, petite and poised looks for fashionable young women. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Floral Fashion:** Disruptive innovation opportunity: Creating affordable and trendy floral fashion options for young consumers. - **Delicate Party Dresses:** Disruptive innovation opportunity: Designing party dresses with subtle details and soft prints. - **Lower Price Point Brands:** Disruptive innovation opportunity: Developing sister brands with lower price points to target a more youthful consumer base. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporating floral patterns and soft prints into fashion collections. - **Retail:** Disruptive innovation opportunity: Introducing lower price point brands to appeal to a wider consumer demographic. - **Textile:** Disruptive innovation opportunity: Creating innovative textile techniques to produce delicate and flirty party dresses. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Comfort-Forward Heel Collections](https://www.trendhunter.com/trends/vicki-collection.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)