# Luxurious Diamond Lingerie Victoria's Secret 2012 Million Dollar Bra Worn by Alessandra Ambrosio By Erin Fox | Published 2012-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-secret-2012-million-dollar-bra References: [stylenews.peoplestylewatch](http://stylenews.peoplestylewatch.com/2012/10/16/alessandra-ambrosio-victorias-secret-fashion-show-bra/) & [victoriassecret](http://www.victoriassecret.com/) The [lingerie and clothing brand](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), known for its extravagant runway shows, reveals Alessandra Ambrosio as the coveted Angel to wear the [Victoria's Secret](https://www.trendhunter.com/trends/regina-miracle-international) 2012 Million Dollar Bra during this holiday's most known fashion show. Being asked to model the Fantasy Bra is a huge accomplishment and achievement in the modeling industry. This year the Fantasy Bra is marketed as a gift set including a push-up bra and belt. The $2.5 million set is comprised of amethysts, sapphires, rubies and diamonds. The bra comes with a detachable 20-carat white diamond in the center for when you want to dress the bra down. Between the belt and bra, the set comes equipped with 5,200 [precious gem stones](https://www.trendhunter.com/trends/virtuosity-high-jewelry). The bra meets the runway in one month at the annual Victoria's Secret Fashion Show. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Extravagant Lingerie:** Disruptive innovation opportunity: Develop affordable, high-quality lingerie with luxurious designs to cater to a wider consumer base. - **Luxury Fashion Shows:** Disruptive innovation opportunity: Create immersive virtual reality experiences to allow global audiences to participate in luxury fashion shows from the comfort of their homes. - **Precious Gemstone Accessories:** Disruptive innovation opportunity: Integrate wearable technology with precious gemstone accessories to create unique and personalized fashion statements. ### Who This Affects Most - **Lingerie:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for lingerie production to cater to the growing demand for eco-conscious fashion. - **Fashion Events:** Disruptive innovation opportunity: Incorporate augmented reality features into fashion events to provide interactive experiences for attendees. - **Jewelry:** Disruptive innovation opportunity: Utilize blockchain technology to ensure transparency and traceability in the sourcing and production of precious gemstone accessories. ## Related on Trend Hunter - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Joint-Venture Expansions](https://www.trendhunter.com/trends/regina-miracle-international.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md)