# Edwardian Lingerie Victoria & James Sleepwear Aims to be Comfortable and Sexy By Robyn Currie | Published 2010-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-james-sleepwear References: [luxist](http://www.luxist.com/2010/04/02/luxurious-lingerie-from-australias-victoria-and-james-sleepwear/) & [victoriaandjamessleepwear](http://www.victoriaandjamessleepwear.com) Any lady out there will agree that most lingerie is not very comfortable, and certainly not something you will spend the night sleeping in. With Victoria & James sleepwear, this is all changing. Made out of super-soft natural fibers, this line is pajamas and lingerie all in one. Victoria & James sleepwear ups the ante with luxury touches like hand-applied lace and ribbon and Swarovski crystal buttons. **Implications** - The featured images show off just a few of the great pieces from the Victoria & James sleepwear collection. The lingerie pieces are very feminine and feature soft pastel colors along with girly accents such as ribbons, flower detailing and ruffles. This great-looking lingerie collection is definitely one that you can't help but feel good in. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Comfortable Lingerie:** There is an opportunity for companies to innovate and create lingerie that is comfortable enough to sleep in, as well as stylish. - **Luxury Sleepwear:** By incorporating luxury touches such as hand-applied lace and Swarovski crystal buttons, companies can create sleepwear that feels like a treat to wear. - **Combined Pajamas/lingerie:** This trend shows a potential for companies to create sleepwear that combines the comfort of pajamas with the sexiness of lingerie, while using soft, natural fibers and girly accents to appeal to a wider audience. ### Who This Affects Most - **Lingerie:** Lingerie companies have an opportunity to create lingerie pieces that are comfortable enough to sleep in, yet still stylish and feminine. - **Fashion:** High-end fashion brands can incorporate lingerie as part of their overall fashion line, offering consumers luxury sleepwear options. - **Sleepwear:** Sleepwear companies have the opportunity to innovate by creating comfortable yet stylish pieces that incorporate both pajama and lingerie elements. ## Related on Trend Hunter - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Inclusive Soft-Material Sleepwear](https://www.trendhunter.com/trends/cotton-stretch-collection.md)