# Shoppable Livestreamed Catwalks The Victoria Beckham SS19 Show Was Broadcast at Piccadilly Lights By Rebecca Byers | Published 2018-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-beckham-ss19 References: [campaignlive](https://www.campaignlive.co.uk/article/victoria-beckham-brand-feature-piccadilly-lights-first-ever-live-stream/1492825https://www.campaignlive.co.uk/article/victoria-beckham-brand-feature-piccadilly-lights-first-ever-live-stream/1492825) & [international.victoriabeckham](https://international.victoriabeckham.com/collections/shoptheshow) The recent Victoria Beckham SS19 show made history by being the first live stream carried by the newly renovated Piccadilly Lights, preceded by a video looking back at the brand's first 10 years. The show was particularly special given that these fall shows mark the 10-year anniversary of the Victoria Beckham brand, with the live stream serving as an official celebration of this milestone. The show took place at a venue on Dover Street as part of [London Fashion Week](https://www.trendhunter.com/trends/london-a-love-affair). Post-show, each look from the Victoria Beckham SS19 collection is available for [pre-order](https://www.trendhunter.com/trends/outlandish) on the brand's website. The web page features a replay of the monumental show, with each of the 31 looks from the show available for view and individually priced below. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Shoppable-livestreamed-catwalks:** The trend of livestreaming fashion shows and enabling viewers to shop the runway looks in real-time presents an opportunity for fashion brands to engage with a wider audience and increase sales. - **Digital-experiential-marketing:** The use of livestreamed fashion shows as a marketing tool and interactive digital experience allows brands to create a unique and immersive connection with their customers, driving brand awareness and loyalty. - **Celebration-of-brand-milestones:** The trend of brands using livestreamed events to celebrate significant milestones provides an opportunity to showcase achievements and engage with customers in a memorable and impactful way. ### Where This Applies - **Fashion:** The fashion industry can embrace shoppable livestreamed catwalks to revolutionize the way consumers experience fashion shows and increase sales through real-time purchasing options. - **Digital-advertising:** The digital advertising industry can capitalize on livestreamed fashion shows to create innovative and interactive campaigns that capture the attention of a global audience and drive brand engagement. - **Event-management:** The event management industry can adapt to the growing trend of livestreamed fashion shows by offering specialized services for seamless online production, enabling brands to reach a larger audience and create memorable experiences. ## Related on Trend Hunter - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md)