# Victoria Beckham's Make-Up Line V-Sculpt In Tokyo By Glamboulevard | Published 2007-09-27 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-beckham-launches-make-up-line-in-tokyo References: [glamboulevard](http://www.glamboulevard.com) Victoria Beckham is launching her new [cosmetics called V-Sculpt](https://www.trendhunter.com/trends/effin-sculpt), in Tokyo. The collection, which is expected to be sold in high-end department stores, is being launched as part of Victoria and David's multi-million pound deal with cosmetics giant Coty. A few weeks ago, Victoria followed her husband's steps and launched [her own perfume](https://www.trendhunter.com/trends/kevyn-aucoin-beauty). ”People are always asking her how she manages to look so good despite being manically busy, so it makes sense for her to design her own range” said a source close to Posh. Yet, it seems that this collection is not something the wannabe socialite would wear herself. Here is a sneak peek into what we can expect: blushers, eye-shadows, mascaras, eyeliners, lipgloss and lip-liners, all with the DvB logo. Prices are yet to be disclosed, but it shouldn't be too expensive given the look and the quality of the collection. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Luxury Cosmetics:** The trend of high-end, exclusive cosmetics is growing, creating disruptive innovation opportunities for luxury brands to partner with celebrities and launch new collections. - **Celebrity Beauty Lines:** Increasing numbers of celebrities are launching their own makeup lines, leading to disruptive innovation opportunities for brands to leverage the fan base of these influencers and collaborate on collections. - **Japanese Market:** With the growing market for cosmetics in Japan, disruptive innovation opportunities exist for brands to adjust their products specifically to cater to Japanese preferences and expand into the market. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry is seeing a proliferation of celebrity partnerships and luxury products, leading to disruptive innovation opportunities for brands to leverage these trends and launch new collections. - **Fashion:** Fashion brands are increasingly expanding into the beauty market, creating disruptive innovation opportunities for collaborations with makeup brands to create new collections and reach new customers. - **Retail:** As high-end makeup collections are sold in department stores, there are disruptive innovation opportunities for retailers to create unique in-store experiences and attract more customers to their stores. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Limited Edition Micellar Packaging](https://www.trendhunter.com/trends/bioderma.md) - [Watercolor-Inspired Blushes](https://www.trendhunter.com/trends/colour-wash.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Luxurious Beauty Collections](https://www.trendhunter.com/trends/la-beaut-collection.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Plumping Plant-Powered Cosmetics](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md)