# Humongous Underwear Ads Victoria Beckham Unveils Emporio Armani F/W 09-10 By Ayman | Published 2009-05-07 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-beckham-emporio-armani-fw-2010 References: [dogmatic](http://www.dogmatic.com/MNR/VBeckhamEAunderwear/) & [daylife](http://www.daylife.com/search/photos/1/grid?q=Victoria) Giorgio Armani unveiled their new Victoria Beckham ad for Emporio Armani [women's underwear](https://www.trendhunter.com/trends/calvin-klein-shapewear) for Autumn/Winter 2009/10, and it was *major*! Victoria Beckham herself unveiled the 20-foot tall image on May 6th on the main floor of Macy's Herald Square. Shot by Mert Alas & Marcus Piggott, the image shows Beckham with a sexy high ponytail and her trademark rocking body. **Implications** - Despite the use of social media and web advertising, billboards remain common as a marketing strategy. The outdoors have always been the perfect place to place ads when people are out of their homes. [Outdoor advertising](https://www.trendhunter.com/trends/worlds-heaviest-billboard) remains effective when technology isn't involved due to its larger-than life nature. It's viewed by thousands of passersby and it's less annoying than commercials or pop-up ads on the web. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 93% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Advertising:** Outdoor advertising remains effective due to its larger-than-life nature. - **Celebrity Endorsements:** Celebrity endorsements in advertising have the potential to increase the reach of the product. - **Body Positivity Movement:** The use of real and diverse body types in advertisements can tap into the growing body positivity movement. ### Where This Applies - **Fashion:** The fashion industry can use billboards and outdoor advertising to showcase their latest collections. - **Beauty:** The beauty industry can utilize celebrity endorsements to increase the reach of their products. - **Marketing and Advertising:** The marketing and advertising industry can incorporate the body positivity movement into their campaigns and increase diversity in advertisements. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md)