# Self-Parody Ads Victoria Beckham Plays Hide & Seek in Dress Collection Commercial By Ayman | Published 2008-12-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-beckham-dress-collection-commercial-ad References: [trendhunter](http://www.trendhunter.com/ayman) & [victoriabeckhamcollection](http://victoriabeckhamcollection.com/) Now you see her, now you don’t. Victoria Beckham plays hide-and-seek in the new commercial for the Victoria Beckham dVb Dress Collection. The commercial is a [tongue-in-cheek parody](https://www.trendhunter.com/trends/meal-diamond) of Beckham’s stint as the face of the [Marc by Marc Jacobs ad campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign) which involved her being shoved into a [shopping bag](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) and sticking weird-looking hats on her head. I love how Victoria pokes fun at herself in her own commercial, it is very admirable to have such a strong sense of humor. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Self-parody Ads:** Opportunity for brands to create humorous and self-aware commercials that poke fun at themselves. - **Celebrity Endorsements:** Using celebrities to add humor and create buzz in advertising campaigns. - **Playful Marketing:** The use of playful and light-hearted marketing strategies to engage consumers. ### Industries Being Reshaped - **Fashion:** Fashion brands can utilize self-parody ads to showcase their products in a humorous and relatable way. - **Entertainment:** Celebrities in the entertainment industry can embrace self-parody ads to connect with their audience and build their personal brand. - **Advertising and Marketing:** The advertising and marketing industry can harness the power of self-parody ads to create memorable and impactful campaigns. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md)