# Smoky Celebrity Cosmetics Victoria Beckham Beauty's Eye Products Share a Signature Look By Laura McQuarrie | Published 2019-09-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/victoria-beckham-beauty References: [allure](https://www.allure.com/story/victoria-beckham-beauty-makeup-collection-photos) & [victoriabeckhambeauty](https://www.victoriabeckhambeauty.com/eyes) Early this year, Victoria Beckham revealed her plans for Victoria Beckham Beauty and the beauty brand recently launched, offering clean, sustainable and cruelty-free solutions for the modern woman. In the debut collection of products, fans will find an array of [eye makeup items](https://www.trendhunter.com/trends/eye-makeup-product) that are perfect for recreating Beckham's signature smoky eye. The line includes [Smoky Eye Bricks](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends), shimmering Lid Lustres and kohl Satin Kajal Liner pencils in different colors. Beckham also has a hand in the world of fashion and these products come together to create what the brand calls Victoria's Smoky Eye Wardrobe. As Victoria Beckham Beauty's products explore "[clean beauty movement](https://www.trendhunter.com/trends/core-collection-1) for a life in motion," many of the brand's beauty looks are photographed with a slightly blurry effect. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 25% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Movement:** Victoria Beckham Beauty's emphasis on clean, sustainable, and cruelty-free solutions points to a trend in the beauty industry for ethical and environmentally-friendly products. - **Signature Beauty Look:** Victoria Beckham Beauty's line of eye makeup products centered around Beckham's signature smoky eye points to a trend in the beauty industry for creating signature looks associated with celebrities. - **Blurred Photography Effect:** Victoria Beckham Beauty's use of a slightly blurry effect in their product photography points to a trend in marketing for a more authentic and imperfect aesthetic. ### Where This Applies - **Beauty Industry:** Victoria Beckham Beauty's launch and commitment to clean beauty and signature beauty looks presents disruptive innovation opportunities for the beauty industry to combine ethics, sustainability, and celebrity branding. - **Fashion Industry:** Victoria Beckham Beauty's creation of a Smoky Eye Wardrobe that integrates with Beckham's fashion line presents disruptive innovation opportunities for the fashion industry to experiment with integrated makeup and fashion products. - **Marketing Industry:** Victoria Beckham Beauty's use of a slightly blurry effect in product photography presents disruptive innovation opportunities for the marketing industry to experiment with more authentic and imperfect digital aesthetics. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Watercolor-Inspired Blushes](https://www.trendhunter.com/trends/colour-wash.md) - [Limited Edition Micellar Packaging](https://www.trendhunter.com/trends/bioderma.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md)