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# Premium Varsity-Themed Streetwear
NIGO Joins Victor Victor Worldwide on a Capsule of Merchandise

By Amy Duong | Published 2021-05-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/victor-victor
References: [hypebeast](https://hypebeast.com/2021/4/nigo-victor-victor-worldwide-release-info)

[NIGO](https://www.trendhunter.com/trends/air-force-iii) works in collaboration with [Victor Victor Worldwide](https://www.trendhunter.com/trends/jack-victor1) on a new capsule collection of streetwear silhouettes for the season. The duo launches the capsule of merchandise that perfectly encapsulates the entertainment and media label.

The design language is spotlighted by a blue palette with a highlight on the signature [Victor Victor Varsity jacket](https://www.trendhunter.com/trends/wool-varsity-jacket) that centers in on the logo, which is designed by NIGO. The jacket is made with classic wool materials throughout the body and paired perfectly with leather sleeves as a textural contrast and academic touch. It is also detailed with com embroidery and high-quality chenille patchwork. The rest of the capsule includes some branded socks and a soft rug that is also marked with branding accents.

Image Credit: Victor Victor Worldwide

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 57% | Activity: 27% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Varsity-inspired Streetwear:** There is an opportunity for disruptive innovation in the fashion industry to create new lines of clothing that blend academic and athletic themes, much like the NIGO/Victor Victor Worldwide capsule collection.
- **Collaborative Merchandise Capsules:** Collaborative merchandise capsules like the one created by NIGO and Victor Victor Worldwide could become a popular trend for brands and labels to expand their reach and create unique products.
- **Embroidery and Patchwork Accents:** The use of embroidery and patchwork accents, as seen in the NIGO/Victor Victor Worldwide capsule collection, offers an opportunity for innovation in the textile industry to incorporate these design elements in new and unique ways.

### Industries Being Reshaped

- **Fashion:** The fashion industry can benefit from the trend of incorporating academic and athletic themes in clothing lines, as seen in the NIGO/Victor Victor Worldwide capsule collection.
- **Entertainment and Media:** Collaborative merchandise capsules like the NIGO/Victor Victor Worldwide collection could become a trend for entertainment and media brands to expand their merchandise offerings.
- **Textile:** The use of embroidery and patchwork accents in the NIGO/Victor Victor Worldwide capsule collection offers an opportunity for innovation in the textile industry to create new and unique products.

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