# Backside Smartphone Displays This Phone Design by Victor Johannson is Futuristically Practical By Michael Hines | Published 2011-12-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/victor-johannson References: [yankodesign](http://www.yankodesign.com/2011/11/30/the-total-user-experience/) Victor Johannson has designed an eye-catching and practical phone that actually seems to have a good shot at going from concept to reality. Johannson's unnamed mobile phone has the same look as many of today's smartphones, but what truly sets it apart is its integration of advanced technology. Mind you, when I say "advanced technology," I'm not talking about [futuristic retinal scanners](https://www.trendhunter.com/trends/honor-robot-phone) and solar panels; I'm talking about [dual-sided scrolling](https://www.trendhunter.com/trends/huawei-mate-x7), a functional back that functions as a clock or an app dock and a piezoelectric GPS function that gently nudges you in the right direction. All of these features are made using readily available or easily developed technology. Victor Johannson's mobile may not make it out of the concept stage, but it is still a good indicator of what the [phone of the future](https://www.trendhunter.com/trends/playful-phone-experimentation) will look like and feature. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Dual-sided Scrolling:** Opportunity for phone manufacturers to prioritize seamless user experience through innovative display technology. - **Functional Back Displays:** Opportunity for app developers to create new ways for users to interact with their devices through the integration of innovative back displays. - **Piezoelectric GPS:** Opportunity for GPS technology companies to integrate haptic feedback technology to enhance user experience and navigation capabilities. ### Who This Affects Most - **Mobile Devices:** Opportunity for phone manufacturers to innovate and differentiate themselves from competitors by incorporating unique display technology. - **App Development:** Opportunity for app developers to create new and innovative ways for users to interact with smartphone devices through functional back displays. - **GPS Technology:** Opportunity for GPS technology companies to enhance user experience by incorporating haptic feedback technology such as piezoelectric GPS. ## Related on Trend Hunter - [Dual-Screen Mobile Phones](https://www.trendhunter.com/trends/dual-screen-phones.md) - [Double-Display Smartphone Concepts](https://www.trendhunter.com/trends/duo-phone.md) - [Wrap-Around Display Smartphones](https://www.trendhunter.com/trends/motorolas-wraparound.md) - [Subtle Secondary Display Smartphones](https://www.trendhunter.com/trends/sphone-concept.md) - [Rotating Button Panel Smartphones](https://www.trendhunter.com/trends/phone-one.md) - [Folding Wrap-Around Smartphone Concepts](https://www.trendhunter.com/trends/samsung-galaxy-z-series.md) - [Transforming Tablet Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-fold-mini-concept.md) - [Flexible Folding Concept Phone](https://www.trendhunter.com/trends/flex-in-out-flip.md) - [Visible Component Smartphone](https://www.trendhunter.com/trends/nothing-phone-1.md)