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# Face-Written Diaries
This 'Victim Support' Advertisement Breaks the Silence on Hate Crimes

By Kamal Musharbash | Published 2010-10-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/victim-support-advertisement
References: [adpunch.org](http://www.adpunch.org/entry/victim-support-find-the-strength/) & [mwo](http://www.mwo.co.uk/)

The latest 'Victim Support' [advertisement by MWO](https://www.trendhunter.com/trends/mwcurated) in London, UK is aiming to open doors to victims and welcome them with comfort and assistance.

The advertisement consists of four scenarios, featuring four different people with [sad stories scribbled on their faces](https://www.trendhunter.com/trends/scar-stories1). [Hate crimes affect individuals](https://www.trendhunter.com/trends/saved-in-translation) in many ways, and seeing these emotions being expressed literally on a person's face definitely effectively demonstrates how much pain they are going through. See this 'Victim Support' advertisement for yourselves in the featured gallery.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 74% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Emotional Advertising:** Creating advertisements that showcase emotions and connect with the audience on a deeper level.
- **Facial Storytelling:** Using the human face as a canvas for storytelling and message delivery.
- **Victim Empowerment:** Creating campaigns that empower and offer support to victims of various forms of violence and abuse.

### Who This Affects Most

- **Advertising:** Incorporating emotional storytelling techniques in advertising campaigns to create a deeper connection with the audience.
- **Art:** Using the human face as a canvas for storytelling and creating thought-provoking pieces that convey strong emotions.
- **Non-profit:** Creating campaigns that empower and provide resources to victims of violence and abuse, while raising awareness for the cause.

## Related on Trend Hunter

- [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md)
- [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md)
- [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md)
- [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md)
- [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md)
- [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md)
- [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md)
- [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md)
- [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md)
