# Calming Drug-Free Sleep Aids Vicks ZzzQuil Offers Different Ways for People to Fall Asleep By Laura McQuarrie | Published 2019-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vicks-zzzquil References: [businesswire](https://www.businesswire.com/news/home/20190626005119/en) & [zzzquil](https://www.zzzquil.com/en-us/shop) Vicks ZzzQuil now offers a range of different drug-fre sleep options that contain no artificial flavors, gelatin, lactose or gluten. Some of the innovative new products to support falling asleep naturally include solutions that address adjacent issues to sleep like next-day grogginess, stress and beauty sleep. While consumers may have become familiar with the Vicks ZzzQuil PURE Zzzs [Melatonin Gummies](https://www.trendhunter.com/trends/bedtime-gummies), they can now enjoy the same Wildberry Vanilla flavor in the Vicks ZzzQuil PURE Zzzs [Melatonin Liquid](https://www.trendhunter.com/trends/jeevanaa), which is free from high fructose corn syrup. The Vicks ZzzQuil PURE Zzzs Beauty Sleep is a non-habit forming solution that combats oxidative stress and fights free radials, and the Vicks ZzzQuil PURE Zzzs De-Stress & Sleep calms the mind and body with adaptogens like the [stress-regulating herb ashwagandha](https://www.trendhunter.com/trends/bionaturehealth-speed-sleep). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 49% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Drug-free Sleep Aids:** The trend towards natural and drug-free sleep aids creates opportunities for companies to innovate and differentiate their products in the market - **Combating Adjacent Issues to Sleep:** Addressing adjacent issues to sleep, such as stress and next-day grogginess, creates disruptive innovation opportunities for developing all-around sleep solutions - **Adaptogens in Sleep Aids:** Incorporating adaptogens, such as ashwagandha, in sleep aids, creates disruptive innovation opportunities for new natural and holistic solutions ### Who This Affects Most - **Pharmaceuticals:** There is a market disruption opportunity for pharmaceutical companies to develop more natural and holistic sleep aids in response to the trend towards drug-free options - **Health and Wellness:** The health and wellness industry can take advantage of the trend towards natural sleep aids by exploring innovative natural ingredients and combinations - **Beauty:** The beauty industry can disrupt the sleep aid market by creating products, such as Vicks ZzzQuil PURE Zzzs Beauty Sleep, that not only promote sleep, but also offer anti-aging and antioxidant benefits ## Related on Trend Hunter - [Non-Addictive Sleep Aids](https://www.trendhunter.com/trends/bazzzics.md) - [Comprehensive Sleep-Focused Gummy Supplements](https://www.trendhunter.com/trends/pure-sleep.md) - [Revitalizing Powerful Sleep Blends](https://www.trendhunter.com/trends/sleep-blend.md) - [Clean Ingredient Sleep Aids](https://www.trendhunter.com/trends/natrol-sleep-capsules.md) - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Kid-Friendly Sleep Supplements](https://www.trendhunter.com/trends/sleepeez.md) - [Extra-Strength Melatonin Gummies](https://www.trendhunter.com/trends/natrol-melatoninmax.md) - [Multi-Ingredient Cannabis Sleep Aids](https://www.trendhunter.com/trends/cbn-sleep-gummies.md) - [Freeze-Dried Sleep Supplements](https://www.trendhunter.com/trends/sleep-tablet.md)