# Virtual Media Headquarters Vice Media Launches Virtual Office on Decentraland Called 'Viceverse' By Niko Pajkovic | Published 2022-02-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/viceverse References: [campaignlive](https://www.campaignlive.co.uk/article/viceverse-opens-its-virtual-doors-inside-the-culture-future/1747945) & [vicemediagroup](https://www.vicemediagroup.com/) [Vice Media Group](https://www.trendhunter.com/trends/bb-creatif), a media and news publication targeted towards Millennial and Gen Z audiences, has teamed up with architecture studio Bjarke Ingels Group ([BIG](https://www.trendhunter.com/trends/led-video-court)) to launch 'Viceverse,' its first virtual headquarters located inside the metaverse. The new space opened this week on Decentraland, a [leading metaverse platform](https://www.trendhunter.com/trends/alpha-season-4). According to the company, the new building will function as Vice Media's virtual innovation hub, as well as a place where clients can experiment with NFTs, Web 3.0, and DAOs. Vice hopes to begin holding virtual meetings with collaborators and clients in the virtual headquarters, highlighting the brand's forward-thinking approach to media and business. “It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big scale campaign. That’s why we set up an office,” said Morten Grubak, the global ECD of innovation at The Virtue Future (a division of Vice Media). Image Credit: Vice Media Group ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 96% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Headquarters:** As companies continue to adapt to remote work, a virtual headquarters can provide a way to connect with clients and collaborate on innovation from anywhere in the world. - **Metaverse Platforms:** With the rise of metaverse platforms like Decentraland, there is a growing opportunity to create virtual spaces for businesses and organizations to interact in new ways. - **Nfts and Web 3.0:** As the world of cryptocurrency and blockchain technology evolves, businesses can experiment with innovative tools like NFTs and Web 3.0 to engage with clients and explore new revenue streams. ### Sectors Adopting This - **Media and Publishing:** Media and publishing companies can use virtual headquarters to bring together clients and collaborators in new and exciting ways, while exploring opportunities in emerging technologies like NFTs and Web 3.0. - **Architecture and Design:** Architecture firms like Bjarke Ingels Group (BIG) have a unique opportunity to partner with companies like Vice Media to create cutting-edge virtual spaces and push the boundaries of what's possible in the metaverse. - **Technology and Innovation:** As more companies move towards remote work, there is a growing need for innovative tools and platforms to facilitate collaboration and communication, creating opportunities for tech companies to develop new solutions for businesses to stay connected in a virtual world. ## Related on Trend Hunter - [Virtual Hangout Spots](https://www.trendhunter.com/trends/virtual-clubhouse.md) - [Innovation-Focused Digital Metaverses](https://www.trendhunter.com/trends/forbes.md) - [Hybridized Metaverse Platforms](https://www.trendhunter.com/trends/metaverse-platform.md) - [Interactive Virtual Tokens](https://www.trendhunter.com/trends/nft-the-meeting-place.md) - [Metaverse-Inspired Business Ventures](https://www.trendhunter.com/trends/viverse.md) - [Outdoor-Focused Metaverses](https://www.trendhunter.com/trends/outerverse.md) - [Innovative Metaverse Hotels](https://www.trendhunter.com/trends/metaverse-hotel.md) - [Metaverse Construction Companies](https://www.trendhunter.com/trends/landvault.md) - [Virtual Tequila Distilleries](https://www.trendhunter.com/trends/jose-cuervo-1.md)