# Boisterous Bootylicious Shoots The Vice Terry Richardson 'Tons of Fun' Editorial Redefines Beauty By Corinne Guirgis | Published 2011-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vice-terry-richardson-tons-of-fun References: [hypebeast](http://hypebeast.com/2011/07/vice-x-terry-richardson-tons-of-fun-photoshoot-video/) & [viceland](http://www.viceland.com/int/v18n7/htdocs/tons-of-fun.php) [Empowering women in the world](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) with different body types, the Vice Terry Richardson Tons of Fun photo shoot is energetic, fun and more than a little risque. The spread will run in the next issue of Vice, and its style is reminiscent of some of Richardson's raunchier work with his usual twig-sized subjects, which include Eniko Mihalik and Kate Moss. Richardson is famous for creating a carefree party environment on his set, and this video footage of the shoot shows all these ladies enjoying the benefits of his genius. **Implications** - In this [beauty and body image-obsessed society](https://www.trendhunter.com/trends/you-are-amazing), consumers are consistently exposed to a uniform standard of beauty that is unrealistic and unattainable. Conscious photographers and artists looking to broaden the meaning of beauty to include [various body types](https://www.trendhunter.com/trends/torrid-jeans-for-life) appeal to consumers who are eager to see these changes. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Body Diversity Emphasis:** Photographers showcase and celebrate diverse body types, appealing to consumer demand for inclusive beauty standards. - **Playful, Bohemian Aesthetic:** A carefree, energetic and risque, party-inspired aesthetic has captured the attention of consumers who seek more adventurous and fun expression in beauty and fashion. - **Anti-photoshop Movement:** Consumers want to see more natural, unretouched images of women that represent the diversity of body shapes and sizes, creating opportunities for brands that genuinely commit to authenticity and inclusivity. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can capitalize on the trend for body diversity and non-traditional beauty standards, highlighting unique and unconventional perspectives. - **Body Positive Fashion:** Clothing brands who prioritize body positivity can use these types of high energy, sensual campaigns to promote their values, creating a more genuine connection with consumers who crave inclusive representation in fashion. - **Beauty and Cosmetics:** Cosmetic brands can participate in the anti-photoshop movement by using real women to promote their products and embracing the changing beauty standards while demystifying pressure to look absolutely perfect. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md)