# Reconceptualized Literary Characters The Vice 'Phonies' Editorial Captures a Lack of Honesty By Romina S. Cortellucci | Published 2012-06-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/vice-phonies-editorial References: [vice](http://www.vice.com/read/phonies-0000213-v19n6) Each of the frames of the Vice 'Phonies' editorial is filled with literary liars. The shots captured by New York City-based photographer Ben Ritter are contemporary re-conceptualizations of these iconic characters. The shoot is styled by Annette Lamothe-Ramos, who matches the character profiles with [modern clothing](https://www.trendhunter.com/trends/alessandro-micheles). The characters are all variations of fake with each of the photographs catching the characters in the middle of a symbolic action. For example, J.D. Salinger's rebellious Holden Caulfield is seen servicing himself to [Shakespeare's deadly Lady Macbeth](https://www.trendhunter.com/trends/macbeth-act-ii) covered in blood. Some of the other inauthentics include Captain Ahab, Jay Gatsby, Huckleberry Finn, Esther Greenwood and Ignatius J. Reilly. The real life re-imagination of the behaviur of these [literary characters](https://www.trendhunter.com/trends/bic-cristal-pen), allows the viewer some retrospect on phonies found in their own lives. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Reconceptualized Literary Characters:** Opportunity for creating modern and relatable versions of iconic literary characters for storytelling and marketing purposes. - **Symbolic Visual Storytelling:** Disruptive innovation opportunity to use symbolic imagery and unexpected pairings to convey deeper meanings and provoke thought. - **Exploring Authenticity and Deception:** Opportunity to explore the themes of authenticity, deception, and identity through artistic representations of well-known characters. ### Sectors Adopting This - **Fashion and Styling:** Disruptive innovation opportunity to incorporate literary characters into modern fashion and styling, creating unique and relatable concepts. - **Photography:** Opportunity for photographers to explore creative and thought-provoking concepts by reimagining iconic literary characters in modern settings. - **Marketing and Advertising:** Opportunity for marketers and advertisers to leverage the familiarity of iconic literary characters to evoke emotions and engage audiences in storytelling campaigns. ## Related on Trend Hunter - [Lively Literary Character Apps](https://www.trendhunter.com/trends/hello-literature.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Shakespearean Whisky Collections](https://www.trendhunter.com/trends/macbeth-act-ii.md)