# Quirky Casual Coupletography Vice Magazine 'Power Couples' Shoot Reinvents the Rule By Tiana Reid | Published 2010-05-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vice-magazine-power-couples References: [viceland](http://www.viceland.com/int/v17n5/htdocs/power-couples-425.php) New York photographer Richard Kern has captured 16 [gay couples](https://www.trendhunter.com/trends/vans-x-queer-surf) for the Vice Magazine ‘Power Couples’ [photo shoot](https://www.trendhunter.com/trends/frames-booth). Couples include photographer Cass Bird with partner Ali Bird, writer Liz Armstrong with artist Shantell Martin, as well as [menswear designer](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) Neil Young and artist Gio Black Peter. Shot and coordinated by Annette Lamothe-Ramos, these smitten motley couples have been together from as little as nine months to as long as 16 years. Check out the gallery for the Vice Magazine 'Power Couples' spread. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 87% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Same-sex Couples Representation:** Opportunity for brands to cater to the LGBTQ+ community by featuring and celebrating same-sex couples in their advertising and marketing campaigns. - **Alternative Relationship Portrayals:** Opportunity to challenge traditional notions of romantic relationships by showcasing unconventional couples and promoting diversity and inclusivity. - **Photography as a Medium of Expression:** Opportunity for photographers to use their craft to capture and tell unique stories about love, relationships, and societal norms. ### Who This Affects Most - **Fashion and Apparel:** Fashion brands can embrace diversity and inclusivity by featuring same-sex couples in their advertising campaigns and offering inclusive clothing options. - **Media and Publishing:** Media platforms and publishers can gain a broader audience and promote progressive values by showcasing alternative relationship portrayals in campaigns and editorial content. - **Creative Arts:** Artists and photographers can challenge societal norms and push boundaries by using their craft to capture and showcase unconventional couples and relationships. ## Related on Trend Hunter - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Hybrid Wedding Planning Solutions](https://www.trendhunter.com/trends/power-couple.md) - [Next-Day Wedding Photos](https://www.trendhunter.com/trends/wedding-photos.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Couples Recipe Books](https://www.trendhunter.com/trends/recipe-therapy.md)