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# Ghostly Black-Veiled Brides
The Vice Magazine April 2010 Spread is Dark yet Beautiful

By Joanne Lam | Published 2010-05-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vice-magazine-april-2010
References: [viceland](http://www.viceland.com/int/v17n4/htdocs/fashion-beneath-the-veil-414.php)

Photographer Tom Beard adds a dark spin to classic [wedding photography](https://www.trendhunter.com/trends/wedding-shop-campaign) within the Vice Magazine April 2010 ‘Beneath the Veil’ spread. Creepily enticing, these prints show a darker, more morbid side of the usual bright-white weddings, giving the special day a deadly [black bride](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1) feel.

Along with the lighting and fog effects, this Vice Magazine April 2010 spread would probably send the groom-to-be running. Check out this eerily gorgeous Vice Magazine April 2010 spread in the featured gallery.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 78% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Dark and Moody Weddings:** Opportunity for photographers, event planners, and florists to create unique and dramatic wedding experiences.
- **Gothic Bridal Fashion:** Opportunity for designers to create wedding dresses and accessories with a darker and more unconventional aesthetic.
- **Alternative Wedding Themes:** Opportunity for wedding planners and vendors to offer non-traditional and unconventional wedding themes that cater to couples seeking something different.

### Where This Applies

- **Wedding Photography:** With the rise of dark and moody weddings, wedding photographers can differentiate themselves by specializing in this style.
- **Bridal Fashion:** Designers can tap into the demand for alternative bridal fashion by creating dresses and accessories with a bold and unconventional aesthetic.
- **Event Planning:** As couples look for unique and unconventional wedding themes, event planners can offer new and creative ideas to cater to this demand.

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