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# Portable Lipstick Palettes
The Urban Decay Vice Lipstick Palettes Features a Wide Range of Shades

By Katherine Pendrill | Published 2016-09-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vice-lipstick-palettes
References: [bustle](http://www.bustle.com/articles/182421-how-much-is-the-urban-decay-vice-blackmail-lipstick-palette-it-wont-break-the-bank)

With the back-to-school season in full swing, [Urban Decay](https://www.trendhunter.com/trends/247-ink-liquid-liners) has debuted its new Vice Lipstick Palettes. Much like a whole new wardrobe, the portable palettes give consumers the power to change up their look at any time.

The Vice Lipstick Palettes from Urban Decay consist of two different lipstick collections respectively titled Blackmail and Junkie. The [12 lipsticks in each collection](https://www.trendhunter.com/trends/lipstick-trunk) come in palette form and feature a variety of different hues that range from pinks and reds to nudes and neutrals. While the lipstick wells may not seem as convenient as those packaged in tube form, the brand has specially designed its palettes with "a special stair-step effect" to help prevent mess. Additionally, the palettes also come with a handy application brush and a Sleek 'N' Chic compact mirror.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 49% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Multifunctional Beauty Palettes:** Creating portable beauty palettes with different cosmetic products allows consumers to change up their look without carrying multiple items.
- **Convenient Lipstick Packaging:** Designing lipstick palettes with a special stair-step effect helps prevent mess and allows for easy application on the go.
- **Customizable Lipstick Collections:** Offering a wide range of shades in lipstick palettes allows consumers to create their own personalized collections suited to their individual style.

### Industries Being Reshaped

- **Cosmetics:** Innovating lipstick packaging and palette designs can give cosmetics companies a competitive edge in the beauty industry.
- **Fashion:** Integrating lipstick palettes as a fashion accessory can create new opportunities for collaboration between beauty and fashion brands.
- **Personal Care:** Expanding into multifunctional beauty products like lipstick palettes can help personal care brands cater to customers' desire for convenience and versatility.

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