# Meat-Covered Models Tom Beard Tales a Page From Lady Gaga's Book for Vice June 2011 By Jordan Sowunmi | Published 2011-06-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/vice-june-2011 References: [viceland](http://www.viceland.com/int/v18n6/htdocs/butcher-s-hook.php?page=6) & [tombeardphotography](http://tombeardphotography.com/) London-based photographer Tom Beard takes a page from Lady Gaga's book and covers models in meat for the Vice June 2011 issue. When Lady Gaga wore a [meat-covered dress](https://www.trendhunter.com/trends/13-hour-drip-fit) to the 2010 MTV Video Music Awards, public reaction was mixed. Many were stunned, some were intrigued, quite a few were disgusted, but Gaga's meat dress became a popular water-cooler topic in the pop culture zeitgeist. The Vice June 2011 issue seeks to capture the same lightning in a bottle. Tom Beard's cute models are shown wearing little to nothing other than meat. Some special images feature girls wearing just [simple white underwear](https://www.trendhunter.com/trends/velvet-heat), or an American Apparel bodysuit, or an American Apparel shirt and Diesel underwear. Regardless of what they are wearing, each model does a great job of conveying a casual coolness while supporting raw beef, pork and chicken in the images. Take a look at these images from the Vice June 2011 issue to get a glimpse of what Lady Gaga has inspired. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Meat-covered Fashion:** Exploring the trend of using meat as a fashion statement, creating disruptive innovation opportunities in the fashion industry. - **Shock Value Advertising:** Utilizing controversial and attention-grabbing visuals, such as meat-covered models, to promote products or services, providing disruptive innovation opportunities in the advertising industry. - **Reinterpreting Iconic Looks:** Taking inspiration from Lady Gaga's meat dress and recreating it in various creative ways, offering disruptive innovation opportunities in the art and photography industry. ### Sectors Adopting This - **Fashion:** Exploring the use of unconventional materials, such as meat, to create unique and boundary-pushing fashion designs, leading to disruptive innovation in the fashion industry. - **Advertising:** Using controversial and attention-grabbing visuals, like meat-covered models, in advertising campaigns to generate buzz and challenge traditional advertising norms, creating disruptive innovation opportunities in the advertising industry. - **Art and Photography:** Taking inspiration from Lady Gaga's meat dress and using it as a starting point to create visually striking and thought-provoking artwork, providing disruptive innovation opportunities in the art and photography industry. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Hybrid Meat Vegetable Concepts](https://www.trendhunter.com/trends/leyu-li.md)