# Gothic Fitness Editorials The Vice 'Goths at the Gym' Ediorial Gives Exercise a Sub-Cultural Twist By Alexandra Serrano | Published 2012-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vice-goths-at-the-gym-editorial References: [vice](http://www.vice.com/en_ca/read/mode-goths-im-fitnessstudio) The Vice 'Goths at the Gym' Editorial gives athleticism a thematic twist of sub-cultural brilliance. Lensed by photographer Matías Uris Rey, the editorial features models Raquel Palomo and Olea working on their fitness in darkly chic attire and makeup. Styled by Barriobajero, the shoot features sporty gear by [Nike](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign), [Adidas](https://www.trendhunter.com/trends/fitness-rave), Matix and Assad Awad. All of the getups are flawlessly styled, adhering to Goth fashion seamlessly incorporated with athletic gym attire. The beauty looks, done by makeup artist Marieta Bravo, add to the fashion story with the black lips and pale skin that are normally sported by those partial to goth subculture. The close-up on the [Louis Vuitton](https://www.trendhunter.com/trends/escale-en-alaska)-inspired nails gave a kistchy feel to the already flawless beauty story. This twist on fitness attire is quirky, and interesting in its juxtaposition of the dark nature of Goth culture with the fitness world. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Gothic Fitness Fashion:** Disruptive innovation opportunity: Create a line of athletic wear that incorporates gothic elements for those who want a unique and edgy style while working out. - **Sub-cultural Fitness Subscriptions:** Disruptive innovation opportunity: Launch a fitness subscription service that caters to different sub-cultures, such as goths, providing specialized workout programs, apparel, and accessories. - **Alternative Beauty in Fitness:** Disruptive innovation opportunity: Develop a beauty brand that focuses on creating makeup and skincare products specifically designed for individuals who prefer alternative styles, like goths, while engaging in physical activities. ### Who This Affects Most - **Athletic Apparel:** Disruptive innovation opportunity: Collaborate with gothic fashion designers to create a line of athletic apparel that combines functionality with goth aesthetics, catering to a niche market. - **Fitness Subscriptions:** Disruptive innovation opportunity: Create a subscription-based fitness platform that offers specialized workout programs and fitness content tailored to different sub-cultures, including goths. - **Alternative Beauty:** Disruptive innovation opportunity: Establish a beauty brand that focuses on developing makeup and skincare products specifically for individuals with alternative styles, like goths, who lead an active lifestyle. ## Related on Trend Hunter - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Iconic Gym Apparel Revivals](https://www.trendhunter.com/trends/onyx-collection.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)