# Vibrating Foam Rollers The Vyper by Hyperice Loosens Up Athletes Muscles By Meghan Young | Published 2014-07-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vibrating-foam-roller References: [uncrate](http://uncrate.com/stuff/hyperice-vyper/) & [kickstarter](https://www.kickstarter.com/projects/74007868/the-vyper-by-hyperice) The Vyper is serious name for a product that helps loosen up tight muscles of athletes. It is a vibrating foam roller that takes the classic fitness accessory to the next level. Although it looks just like the traditional foam roller except that it is outfitted with a vibrator to ensure that all the kinks are massaged out. Designed by [Hyperice](https://www.trendhunter.com/trends/venom-go), the vibrating foam roller is powered with a rechargeable lithium ion battery and is capable of three speeds. According to Uncrate, "The combination of the vibration and the pressure from the shell work to improve your performance by [loosening muscles](https://www.trendhunter.com/trends/theragun-relief), increasing flexibility and range of motion, and boosting your overall well-being." Compact and stylish, the vibrating foam roller is available in different colors including blue, pink, yellow and, of course, grey. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Smart Fitness Accessories:** Integrating technology with traditional fitness accessories, creating new market opportunities and providing data-driven insights. - **Personalized Recovery Tools:** Developing products that use data analytics to create personalized recovery routines and programming for athletes. - **Vibrating Recovery Equipment:** Incorporating vibrations as a tool within athlete recovery, revolutionizing the effectiveness and efficiency of traditional techniques. ### Who This Affects Most - **Sports Equipment:** Integrating new technology into traditional sports equipment and creating a new niche market. - **Fitness Technology:** Creating technology that provides data-driven insights to athletes to improve their physical performance and overall well-being. - **Health and Wellness:** Incorporating data analytics into the health and wellness market to create better personalized tools for recovery and increase overall performance and well-being. ## Related on Trend Hunter - [Powered Muscle Massager Rollers](https://www.trendhunter.com/trends/chirp-wheel-pro.md) - [Adjustable Handheld Muscle Rollers](https://www.trendhunter.com/trends/muscle-roller.md) - [Two-in-One Muscle Recovery Tools](https://www.trendhunter.com/trends/venom-go.md) - [On-The-Go Massage Guns](https://www.trendhunter.com/trends/hypervolt-go-2.md) - [Powerful Total Body Massagers](https://www.trendhunter.com/trends/oyo.md) - [Adjustable Muscle Massager Systems](https://www.trendhunter.com/trends/thrival-meat-grinder.md) - [Travel-Ready Muscle Massagers](https://www.trendhunter.com/trends/mini-gun-massager.md) - [Heated Massage Guns](https://www.trendhunter.com/trends/heated-massage-guns.md) - [Pressure Adjustment Massage Guns](https://www.trendhunter.com/trends/smart-massage-gun.md)