# Vibrant Sunglasses Hot Fashion Trend For Summer '07 By Bianca | Published 2007-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-sunglasses-hot-fashion-trend-for-summer-07 References: [style](http://www.style.com) The world-renowned fashion gurus at [Style.com](http://www.style.com)sent out their latest newsletter today to give a chic-peak into the hottest accessory trends for the new season. Bright, colourful sunglasses with big, chunky frames are set to be all the rage. Some of the electric hues on the market compliment the neon hues seen on the catwalks recently. Candy Pratts Price on her favourite ocular looks for the new season, listing [bold frames](https://www.trendhunter.com/trends/no-rules-club) for a range of designers including Roger Vivier, [Armani Exchange](https://www.trendhunter.com/trends/stronger-with-you-parfum), Theo and Alain Mikli. Besides the chunky, bright plastics, Price also displays various other looks in her slideshow including [aviators, cat eyes and jewel-encrusted styles](https://www.trendhunter.com/trends/artsy-eyewear-collection). A German trend report for 2007 (video) talks about the popularity of brown shades and more neutral tones. Those who don't want to break the bank this spring, can check out other accessories stores like [Aldo](http://www.aldoshoes.com)or scan the racks at their favourite clothing retailers like [Guess](http://www.guess.com)? ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Bright, Colourful Sunglasses:** Disruptive Innovation Opportunity: Develop sustainable and eco-friendly sunglasses using vibrant colors and unconventional materials. - **Chunky Frames:** Disruptive Innovation Opportunity: Integrate smart technology into chunky frame sunglasses for augmented reality or health monitoring functionalities. - **Jewel-encrusted Styles:** Disruptive Innovation Opportunity: Combine luxury and technology by creating jewel-encrusted sunglasses with built-in wireless charging capabilities. ### Sectors Adopting This - **Fashion Accessories:** Disruptive Innovation Opportunity: Create a subscription-based service for renting fashionable sunglasses, allowing customers to regularly update their style. - **Eyewear:** Disruptive Innovation Opportunity: Use 3D printing technology to customize and produce personalized sunglasses, tailored to each individual's unique face shape. - **Retail:** Disruptive Innovation Opportunity: Implement virtual try-on technology in retail stores and online platforms to enhance the shopping experience for sunglasses. ## Related on Trend Hunter - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md)