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# Vibrant Sporty Swimwear
The Latest Issue of Harper’s Bazaar China Stars Carolina Sjostrand

By Meghan Young | Published 2014-07-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-sporty-swimwear
References: [fashiongonerogue](http://www.fashiongonerogue.com/carolina-sjostrand-models-sporty-swimsuits-bazaar-china-shxpir/) & [bazaartrends.cn](http://www.bazaartrends.com.cn/)

The vibrant sporty swimwear shot for the July 2014 issue of [Harper's Bazaar China](https://www.trendhunter.com/trends/sculpting-paste) has an edgy futuristic feel about it. This twist gives the common theme a refreshing look that will appeal to women who are still looking to update their summer wardrobe before the season is said and done.

Titled 'Life is a Beach,' the vibrant sporty swimwear is made for those with a strong attitude and a stronger style sense. Bold and bright, the outfits need to be worn with confidence. Shot on location by photographer Shxpir, the editorial stars model [Carolina Sjostrand](https://www.trendhunter.com/trends/carolina-herrera). Clad in electric neons, graphic prints and chunky accessories, the brunette beauty was styled by Xiao Mu Fan with makeup by Sun Qi and hair by Chen Tao.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 58% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vibrant Sporty Swimwear:** The edgy futuristic feel of vibrant sporty swimwear presents an opportunity for innovative designs and materials.
- **Refreshing Summer Wardrobe:** The need to update summer wardrobes before the end of the season creates opportunities for new fashion collections and marketing campaigns.
- **Bold and Bright Outfits:** The popularity of bold and bright outfits opens doors for designers to create eye-catching and unique fashion pieces.

### Where This Applies

- **Fashion:** The fashion industry can capitalize on the trend of vibrant sporty swimwear and refreshing summer wardrobe by creating innovative designs and marketing strategies.
- **Photography:** Photographers can explore the edgy and futuristic feel of vibrant sporty swimwear in their shoots, creating visually striking images.
- **Beauty:** The beauty industry can take advantage of the bold and bright outfits trend by offering makeup and hair styling that complements and enhances the vibrant looks.

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