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# Single-Serve Ancient Grain Oats
Purely Elizabeth's Gluten-Free Vibrant Oats Make a Quick Meal

By Laura McQuarrie | Published 2018-03-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-oats
References: [bakingbusiness](http://www.bakingbusiness.com/Multimedia/Slideshows/2018/3/New-products-at-Expo-West/5.aspx?TipID=4) & [purelyelizabeth](https://purelyelizabeth.com/product/vibrant-oats-sampler-pack/)

Purely Elizabeth is now making gluten-free Vibrant Oats that are packed in single-serve cups for making quick, easy breakfasts and on-the-go meals. The healthy meals are made with a combination of gluten-free oats, quinoa, flax and chia seeds, plus a topping of the brand's award-winning Original Ancient Grain Granola for added crunch.

The single-serve cups can be prepared in two ways, including as a heated meal with the addition of hot water or placing them in the microwave, or alternatively as overnight oats with the addition of nut milk.

The gluten-free oat cups were introduced by the brand at Natural Products Expo West in three flavors that are sweetened slightly with coconut sugar: Raspberry Pitaya, Blueberry Lemon with the blue-green algae spirulina and Coconut Turmeric.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 54% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Gluten-free Single-serve Meals:** Opportunity for creating more convenient and easily accessible gluten-free meal options.
- **Ancient Grain-based Products:** Innovation potential for using ancient grains in various food and beverage products.
- **On-the-go Breakfast Solutions:** Market potential for convenient and nutritious breakfast options that can be consumed while on the move.

### Sectors Adopting This

- **Food Packaging:** Potential for designing specialized packaging solutions to enhance the convenience and portability of single-serve meals.
- **Health Foods:** Opportunity for developing new products and flavors using gluten-free and ancient grain ingredients.
- **Convenience Foods:** Innovation potential for creating quick and easy meal solutions for busy individuals and travelers.

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