# Refillable Eco Toothpastes The HAAN Vibrant Journeys Toothpaste Series Focuses on Sustainability By Grace Mahas | Published 2021-09-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-journeys References: [haanready](https://haanready.com/collections/toothpaste) [HAAN](https://www.trendhunter.com/trends/first-hand-soap-line), "the affordable luxury care brand that is committed to fighting against the Water Crisis," recently expanded its portfolio with the launch of a new [refillable toothpaste collection](https://www.trendhunter.com/trends/better-better1) called 'Vibrant Journeys.' The new collection pays homage to "dreamy" locations from across the globe and includes three variants: Good On Ya (Eucalyptus and Mint) which is inspired by Australian fields, Life’s a Beach (Chai Tea and Mint) inspired by the beautiful Californian beaches, and Apple a Day ([Apple and Mint](https://www.trendhunter.com/trends/apple-pomegranate-toothpaste)) inspired by the English countryside. The Vibrant Journeys collection is made from 40% recycled materials and uses 94% less water and energy to produce than a traditional toothpaste tube. The new collection is available for £6.95 per toothpaste bottle and £12 per refill pouch. Image Credit: HAAN ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Personal Care Products:** The Vibrant Journeys toothpaste collection demonstrates the sustainable and cost-efficient trend of refillable personal care products. - **Sustainable Packaging:** The Vibrant Journeys toothpaste collection utilizes recycled materials and promotes the trend of sustainable packaging in consumer goods. - **Eco-inspired Product Variants:** The Vibrant Journeys toothpaste collection offers unique flavor variants inspired by different regions, representing the trend of eco-inspired product variants in the personal care industry. ### Sectors Adopting This - **Personal Care:** The Vibrant Journeys toothpaste collection aligns with the personal care industry and offers disruptive innovation opportunities for other sustainable personal care products. - **Packaging:** The Vibrant Journeys toothpaste collection uses sustainable packaging, offering disruptive innovation opportunities for other consumer goods in the packaging industry. - **Tourism and Travel:** The Vibrant Journeys toothpaste collection features eco-inspired flavor variants from different regions, representing disruptive innovation opportunities for sustainable tourism and travel products. ## Related on Trend Hunter - [Refillable Eco Hand Soaps](https://www.trendhunter.com/trends/first-hand-soap-line.md) - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Water-Saving Toothpaste Tabs](https://www.trendhunter.com/trends/toothchews.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md)