# Anthropomorphic Candy Packaging This Vibrant Candy Features Dynamic Fruit Flavors By Mishal Omar | Published 2016-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-candy References: [thedieline](http://www.thedieline.com/blog/2016/12/14/sweet-treats-in-the-adorable-fruna-candy-packaging) & [brandlab.pe](http://www.brandlab.pe/) The vibrant candy packaging that the Peruvian brand 'Fruna' offers is a shift from the brand's previous design. After detecting the need to [revamp its brand identity](https://www.trendhunter.com/trends/back-to-nature-1), Fruna enlisted the creative agency 'Brandlab' to create the packaging for its candy. The resulting brand identity is bright and colorful, a perfect reflection of the candy that it seeks to represent. The boxes feature images of fruit in crescent shapes, while accompanying symbols turn them into faces -- much like reinterpreted emoticons would look like. The vibrant candy packaging comes in multiple bright colors that aim to [appeal to children](https://www.trendhunter.com/trends/frubes-relaunch). The brand Fruna was able to revamp its identity in a way that targets its most important demographic. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 81% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Anthropomorphic Branding:** Brands can capitalize on consumers' emotional connection with anthropomorphic designs to create playful and relatable packaging and marketing materials. - **Vibrant and Colorful Packaging:** Brands can differentiate themselves on the shelf and appeal to younger demographics by utilizing bright, eye-catching packaging designs. - **Fruit-flavored Candy:** With the increasing demand for healthier and more natural snacks, brands can innovate by offering unique and dynamic fruit flavors in their candy products. ### Industries Being Reshaped - **Food Manufacturing:** Food brands can incorporate creative and vibrant packaging designs to enhance their brand identity and appeal to consumers, especially in the candy and snack industry. - **Creative Agencies:** Creative agencies can utilize anthropomorphic branding techniques to help their clients develop fun and engaging packaging and marketing campaigns for their products. - **Retail and E-commerce:** Retail and e-commerce can leverage bright and colorful packaging designs to increase sales and attract younger customers for confectionery and snack products. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md)