# Essential Oil Plug-In Fresheners Vibrant by Air Wick Scented Oils Last Up to 60 Days By Michael Hemsworth | Published 2023-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-by-air-wick References: [drugstorenews](https://drugstorenews.com/air-wicks-vibrant-line-channels-nature-inspired-scents) & [airwick](https://www.airwick.com) The Vibrant by [Air Wick](https://www.trendhunter.com/trends/air-wick) scented oils are a new range of [air fresheners for the home](https://www.trendhunter.com/trends/aroma-diffuser-1) to infuse a touch of fragrance that's inspired by nature. The product range is formulated with real essential oils to help infuse a mood-setting fragrance into the space that will continuously disperse for extended periods. The products come in four aromas to choose from including Lavender & Water Lily, Nectarine & Paradise Flower, White Sage & Mahogany and Almond Milk & Honey. Vice President of Marketing Raheel Dhaduk commented on the Vibrant by Air Wick scented oils saying, "Air Wick saw an untapped need for an elevated but affordable scent experience, which is why we’ve introduced the Vibrant collection, bringing the outdoors right into consumers' homes, providing a premium experience, but without the specialty store price." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 88% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Real Essential Oils Air Fresheners:** A trend towards natural and non-toxic air fresheners using real essential oils is growing as consumers become more health-conscious and environmentally aware. - **Long-lasting Fragrance Technology:** A trend towards longer-lasting fragrance technology for air fresheners is emerging, providing consumers with better value and convenience. - **Affordable Premium Scent Experience:** A trend towards affordable premium scent experience for air fresheners is developing as consumers demand high-quality products at lower prices. ### Where This Applies - **Home Fragrance Industry:** The Home Fragrance Industry can disrupt the air freshener market by creating more natural and longer-lasting fragrances that are affordable for a wider range of consumers. - **Essential Oils Industry:** The Essential Oils Industry can capitalize on the trend towards natural and non-toxic air fresheners by partnering with air freshener brands to create unique fragrance blends using real essential oils. - **Smart Home Technology Industry:** The Smart Home Technology Industry can integrate fragrance technology into their products, providing consumers with a personalized and convenient scent experience throughout their homes. ## Related on Trend Hunter - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [All-Natural Air Fresheners](https://www.trendhunter.com/trends/premium-scented-oil-diffuser.md) - [Customizable Air Freshener Plug-Ins](https://www.trendhunter.com/trends/glade-plugins-scented-oil-warmer.md) - [Air Freshener Rebrands](https://www.trendhunter.com/trends/air-wick-1.md) - [Fragrance-Inspired Bouquets](https://www.trendhunter.com/trends/air-wick-x-1800flowers.md) - [Waterless Fragrance Diffusers](https://www.trendhunter.com/trends/waterless-diffuser.md) - [Smart Scent Diffusers](https://www.trendhunter.com/trends/airia-by-febreze.md) - [Provence-Inspired Diffuser Oils](https://www.trendhunter.com/trends/vacation-in-provence.md)