# Modern Vibrant Brand Identities Sweety & Co. Attempts to Showcase Gocase’s Youthful Attitude By Kalin Ned | Published 2019-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-brand References: [behance.net](https://www.behance.net/gallery/86388179/Gocase) & [swt.co](https://swt.co/) Vibrant brand identities are sure to capture the attention of the style-minded consumer, especially in a contemporary setting that favors curated color combinations that instill an aura of playfulness and bold details that communicate attitude. Millennials and Gen Z are customers who put particular emphasis on the overall aesthetics of the brand before deciding to purchase a product. Gocase is a manufacturer of [tech accessories](https://www.trendhunter.com/trends/diesel-x-casetify) such as phone cases, chargers and so on. As a business, it engages in creatively minded collaboration with illustrators and digital influencers. To set itself apart from the competition, the global company taps Brazilian design studio [Sweety & Co.](https://www.trendhunter.com/trends/asianflavored-ice-cream) which focuses on translating Gocase’s youthful ethos into a [vibrant brand identity](https://www.trendhunter.com/trends/fruit-bliss) that will appear mature, slick and trustworthy. Photo Credits: Sweety & Co., Gocase ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Brand Identities:** Disruptive innovation opportunity: Explore creative collaborations with design studios to develop youthful and vibrant brand identities that appeal to style-minded consumers. - **Curated Color Combinations:** Disruptive innovation opportunity: Develop curated color combinations that instill an aura of playfulness and attract customers who prioritize brand aesthetics. - **Bold Brand Details:** Disruptive innovation opportunity: Incorporate bold details into brand identities to effectively communicate attitude and build trust with target customers. ### Sectors Adopting This - **Tech Accessories Manufacturing:** Disruptive innovation opportunity: Foster creatively minded collaborations with illustrators and digital influencers to create unique and stylish tech accessories that stand out in the market. - **Design Studios:** Disruptive innovation opportunity: Specialize in translating youthful ethos into vibrant brand identities for companies seeking to differentiate themselves from competitors and attract style-minded consumers. - **Digital Influencer Marketing:** Disruptive innovation opportunity: Leverage collaborations with design studios to enhance the visual appeal and trustworthiness of digital influencer brands, particularly in the tech accessories industry. ## Related on Trend Hunter - [Craft-Aesthetic Tech Accessories](https://www.trendhunter.com/trends/casetify-martina-calvi-collection.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Color-Diverse Phone Accessories](https://www.trendhunter.com/trends/skreed.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md)