# Vibrant African Couture Vlisco Designer Textiles By Sandra Winn | Published 2008-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vibrant-african-couture-vlisco-designer-textiles References: [2modern.blogs](http://2modern.blogs.com/) & [vlisco](http://www.vlisco.com/home) Vlisco, a Netherlands based company, is a leader in the textile industry offering [high quality textiles](https://www.trendhunter.com/trends/textile-excellence) for extremely reasonable prices. They specialize in [bold and beautiful modern designs](https://www.trendhunter.com/trends/yinka-ilori-1) for those of West and Central Africa, and prides itself on not ever using "cliche' African imagery." The dresses and patterns shown here are from their ***Botanic Romance*** collection. The collection features an array of stunning, gorgeous, and eye-catching wax prints inspired by nature and geometrical patterns, and laid out on 100% cotton. The designs were made keeping femininity and romance in mind. Can't sew a stitch? Not to worry! The "sewingly" challenged can buy the dresses ready to wear. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Bold and Beautiful Designs:** Disruptive innovation opportunity: Develop a technology that allows for the creation of high-quality, bold, and beautiful textile designs at a lower cost. - **Nature-inspired Patterns:** Disruptive innovation opportunity: Create a sustainable and eco-friendly process for producing nature-inspired patterns on textiles. - **Ready-to-wear Fashion:** Disruptive innovation opportunity: Introduce an online platform that offers customizable and ready-to-wear dresses for customers with minimal sewing skills. ### Where This Applies - **Textile Manufacturing:** Disruptive innovation opportunity: Implement automation and robotics in textile manufacturing processes to improve efficiency and reduce costs. - **Fashion Retail:** Disruptive innovation opportunity: Develop a virtual fitting room technology that allows customers to try on clothes virtually and make purchases online. - **E-commerce:** Disruptive innovation opportunity: Create a peer-to-peer clothing rental platform where individuals can rent out their stylish dresses to others for special occasions. ## Related on Trend Hunter - [Graphic Motif Textiles](https://www.trendhunter.com/trends/the-art-of-jacquard.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Contemporary African Designs](https://www.trendhunter.com/trends/daily.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Opulent Floral Decor](https://www.trendhunter.com/trends/house-of-hackney.md) - [Linen-Bland Earthy Fabric Collections](https://www.trendhunter.com/trends/ausarta.md) - [Artist-Themed Apparel Collections](https://www.trendhunter.com/trends/buttercloth.md)