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# Functional Social Tonics
Vibes Uses Specific Botanicals to Boost Energy, Relaxation & Connection

By Laura McQuarrie | Published 2026-05-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vibes
References: [bevnet](https://www.bevnet.com/news/2026/new-beverages-ghost-x-bubblicious-lapos-recess) & [drink-vibes](https://www.drink-vibes.com/)

![Functional Social Tonics](https://cdn.trendhunterstatic.com/thumbs/614/vibes.jpeg)

A growing number of adults are reaching for non-alcoholic alternatives that go beyond simple substitution, choosing drinks like [Vibes'](https://www.trendhunter.com/trends/lowdose-cannabis-beverages) premium tonics that are crafted with specific functional benefits and a level of intention. Vibes debuted a trio of ready-to-drink 0% ABV beverages, each made for a different kind of moment: the Glow Getter uses functional hops to support relaxed socialization and clear-headedness, Electric Shores is infused with ketones, nootropics and hydration minerals for energy, and Hot Tropic is a [tropical kava tonic](https://www.trendhunter.com/trends/kava-infused-spirits) for chilling out and feeling good.

Flavor isn't an afterthought in these [functional non-alcoholic tonics](https://www.trendhunter.com/trends/soul-hum-elixirs), which share clean, crisp, juicy tastes with vibrant lime and citrus, or mango with a touch of habanero, and other profiles to match each intentional, state-aligned experience without alcohol or excess sugar.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 24% | Activity: 30% | Freshness: 78%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Functional Non-alcoholic Beverages:** A rising category combining botanicals, nootropics and adaptogens to create alcohol-free tonics that target distinct social states like relaxation, energy and connection.
- **Flavor-forward Functional Formulations:** Premium taste profiles that integrate citrus, mango and spice with functional ingredients to replace alcohol without compromising sensory appeal.
- **Moment-based Product Design:** Products explicitly designed around specific occasions and moods, framing beverages for moments such as pre-socializing, daytime focus and evening wind-down.

### Where This Applies

- **Beverage Manufacturing:** Reformulation of production processes to incorporate delicate botanicals, ketones and kava while preserving shelf stability and clean-label credentials represents a manufacturing shift.
- **Hospitality and Nightlife:** Alcohol-free menus and curated tonic programs are reshaping venues by enabling inclusive social experiences for sober-curious and mixed groups.
- **Health and Wellness Retail:** Positioning functional tonics alongside supplements and adaptogen assortments creates cross-category merchandising that frames beverages as wellness offerings.

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