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# Sonic Handheld Skin Cleansers
The Viala is a Face Cleansing Tool With Smart Capabilities

By Mishal Omar | Published 2017-07-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/viala
References: [kickstarter](https://www.kickstarter.com/projects/701836315/viala-worlds-best-sonic-skin-cleanser-and-massager?ref=nav_search) & [twitter](https://twitter.com/vialaofficial)

The Viala is a tool that offers a more precise alternative to other similar tools on the market that tend to cleanse the skin, but don't offer any prompts for how long users should do so.

The Viala comes in the form of a tool with a [soft silicone brush head](https://www.trendhunter.com/trends/the-face-buffer-pro), that is able to vibrate in order to penetrate deep into the skin and remove dirt, oil, pollutants, and makeup products from it. It has [smart programmed modes](https://www.trendhunter.com/trends/portable-skincare-device) that change in intensity based on where the user is cleansing, with the tool vibrating for a total of one minute.

Once the end of the cleaning cycle is complete, the Viala pulses three times to make the user aware of this fact.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 38% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What's Driving This Trend

- **Smart Skin Cleansing Tools:** The Viala demonstrates the trend of smart skin cleansing tools that offer precise cleansing and prompts for optimal usage.
- **Vibrating Silicone Brush Heads:** The Viala showcases the trend of using vibrating silicone brush heads for deep skin penetration and efficient removal of dirt, oil, and makeup.
- **Smart Programmed Modes:** The Viala highlights the trend of smart programmed modes in skincare tools that adjust intensity based on specific cleansing areas.

### Who This Affects Most

- **Skincare:** The skincare industry can explore opportunities in developing and marketing smart skin cleansing tools with advanced features like the Viala.
- **Beauty and Personal Care:** Beauty and personal care companies can tap into the demand for vibrating silicone brush heads to enhance the effectiveness of their cleansing products.
- **Consumer Electronics:** Consumer electronics manufacturers can diversify their product offerings by integrating smart programmed modes in skincare tools for a personalized cleansing experience.

## Related on Trend Hunter

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- [Touchless Skincare Applicators](https://www.trendhunter.com/trends/skincare-applicators.md)
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