# Comedic Arousal Ads The Viagra Golf Commercial Hits a Hole in One By Jamie Danielle Munro | Published 2011-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/viagra-golf References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/viagra-golf/) & [taxi](http://www.taxi.ca/) The Viagra Golf commercial only needs 16 seconds to get viewers chuckling. When [Murray](https://www.trendhunter.com/trends/cheese-subscription-box) doesn’t come out to play golf with his buddies, it seems that Viagra is responsible for distracting him resulting in a game played with a not-so-skilled short shooter. The commercial was made by the ad agency [TAXI](https://www.trendhunter.com/trends/wellbeing-in-one-shot), and the result is a precise ad with just enough humor to grab the viewer’s attention. For anyone looking for a laugh (and maybe even some extra help in other areas), this commercial is the perfect find. Viagra certainly knows how to keep their customers happy and humorous. **Implications** - Consumers are consistently bombarded with products on a daily basis, so companies must find a way to reach out to these individuals. Using [humor for marketing tactics](https://www.trendhunter.com/trends/ikea-rewards-program) is a great way to use emotional appeal when selling a product, as customers will then feel a deeper connection with these purchases. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Using humor in advertising as a way to emotionally connect with customers. - **Sexual Health Marketing:** Using humor and relatable scenarios to market products related to sexual health. - **Quick and Precise Ads:** Creating ads with the perfect amount of humor and information in a short amount of time. ### Where This Applies - **Pharmaceuticals:** Opportunity to use humor in advertising for products related to sexual health and wellness. - **Advertising:** Opportunity to create quick and precise ads with the perfect amount of humor and information. - **Entertainment:** Opportunity to explore the use of humor in marketing to emotionally connect with customers and increase brand loyalty. ## Related on Trend Hunter - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md)