# Video Games as Prescription Drug Marketing Viagra's 'Viva Cruiser' Axed by FDA By Going Like Sixty | Published 2008-11-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/viagra-game-fail-fun-faces-stiff-resistance-from-fda References: [multinationalmonitor.org](http://www.multinationalmonitor.org/mm2008/112008/commercial.html) Holy crap! There was a Viagra game and I didn't know about it? Talk about leaving their target audience out of the loop! It sounded like fun too. According to Multinational Monitor, "[Viva Cruiser](https://www.trendhunter.com/trends/razor-island)" gameplay involved guiding a [motorcyclist down a desert road](https://www.trendhunter.com/trends/mario-kart-worlds) collecting gifts for a date, sort of like 'Paperboy.' Among these gifts were the tiny diamond-shaped blue pills that are immediately identified as Viagra. The [video game's music](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) was the "Viva Viagra" commercial theme song, and a narrator instructs, "Don't let erectile dysfunction get you down." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Prescription Drug Marketing:** Create innovative ways to market prescription drugs using interactive media formats such as video games. - **Targeted Advertising in Video Games:** Exploit the potential of video games as a platform for targeted advertising, reaching specific demographic groups. - **Gamification of Health Products:** Develop gamified health products that promote awareness and education on various health conditions. ### Where This Applies - **Pharmaceutical Industry:** Leverage the power of interactive media and gamification to market prescription drugs more effectively. - **Advertising Industry:** Explore opportunities to create targeted advertising campaigns within video game environments. - **Healthcare Industry:** Integrate gamified products and technologies to encourage healthier lifestyles and educate the public about health conditions. ## Related on Trend Hunter - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Candy-Branded Video Game Partnerships](https://www.trendhunter.com/trends/mentos-fizzookas-rocket.md) - [Album-Inspired Video Games](https://www.trendhunter.com/trends/cross-country-legacy.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Sexual Wellness Applications](https://www.trendhunter.com/trends/kranus-edera.md) - [Drugless Erectile Dysfunction Remedies](https://www.trendhunter.com/trends/drugless-erectile-dysfunction-remedies-vertica-aims-to-enhance-erectile-qua.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Arcade Race-Inspired Playable Blocks](https://www.trendhunter.com/trends/excitebike-playable-arcade.md)