# Implied Bedvertising The New Viagra Ad Will Get You Thinking Naughty By Chalaine Mantha | Published 2011-01-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/viagra-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/viagra_see_the_world_differently_jag) & [mcsaatchi](http://www.mcsaatchi.com/) The new Viagra ad has a tag line that reads "See the world differently." The advertisement features the form of a bed on everyday objects, such as [cars and countertops](https://www.trendhunter.com/trends/where-have-you-been). It's obvious that they want people to start exploring their options. The Viagra ad is quite brilliant and creative; one of the most [clever ads](https://www.trendhunter.com/trends/in-the-raw) I have seen in a while. It was created by the [advertising agency](https://www.trendhunter.com/trends/axe-campaign) M&C Saatchi in Auckland, New Zealand. **Implications** - The use of intelligent design to create controversial and comical advertising will help companies reach younger markets. By creating a subtle and discreetly controversial advertising campaign, a business can garner attention from curious consumers, while ensuring their reputation is not tainted by over-the-top controversy. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Intelligent Design Advertising:** Companies can reach younger markets by using intelligent design to create controversial and comical advertising. - **Subtle Controversial Advertising:** Businesses can attract attention from curious consumers by creating discreetly controversial advertising campaigns. - **Creative Advertisements:** Clever and creative advertisements like the new Viagra ad can captivate audiences and leave a lasting impression. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage intelligent design and subtle controversy to create memorable campaigns. - **Pharmaceuticals:** The pharmaceutical industry can explore creative advertising techniques to promote their products in unique and engaging ways. - **Marketing:** The marketing industry can embrace intelligent design and subtle controversy to craft compelling campaigns that resonate with target audiences. ## Related on Trend Hunter - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)