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# Retro Graphic Shirt Capsules
Tommy Hilfiger Partners with ViacomCBS to Launch a Retro Capsule

By Elena Rahman | Published 2021-06-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/viacomcbs
References: [usa.tommy](https://usa.tommy.com/en/men-tommy-jeans?icid=1.1-TJ-hero-a_blast_from_the_past-glp-desktop-20210603)

[Tommy Hilfiger](https://www.trendhunter.com/trends/roblox-fashion) partners with ViacomCBS to launch a new retro collection called A Blast From The Past. The capsule includes a range of T-shirts, sweats, and hoodies in unisex styles. In keeping with [TOMMY JEANS's](https://www.trendhunter.com/trends/tommy-hilfigers-2025) long history of pop culture collaborations, the newest launch features iconic characters and logos from Nickelodeon and MTV.

A Blash From The Past includes a range of playful micro-capsules, each boasting classic oversized and bold colorways. Fans of the late 1990s and early 2000s pop culture icons will recognize references to Beavis and Butt-Head, Garfield, MTV, Ren & Stimpy, and [Spongebob SquarePants](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection). Moreover, each micro-capsule redesigns the TOMMY JEANS heritage flag in unique ways. The MTV-themed attire, for example, uses the flag as a pattern to fill the MTV logo.

Image Credit: Tommy Hilfiger

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 56% | Activity: 54% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Retro Collaboration Collections:** Fashion brands partnering with TV networks and media companies to release retro-themed collaborative collections.
- **Pop Culture-inspired Fashion:** Designers creating fashion pieces inspired by popular and iconic characters from past decades.
- **Heritage Flag Redesigns:** Fashion collections featuring redesigned heritage brand flags in unique ways and incorporating them into designs.

### Who This Affects Most

- **Fashion and Apparel:** A potential disruptive innovation opportunity is for fashion brands to leverage pop culture references and partnerships with media companies to drive sales and create unique collections.
- **Television and Media:** TV networks and media companies can explore fashion collaborations and licensing deals to further monetize their content and engage with fans.
- **Graphic Design and Branding:** An opportunity for graphic designers and branding agencies to work on creating unique and modern adaptations of heritage brand logos and flags for fashion and apparel collections.

## Related on Trend Hunter

- [Expansive Cartoon Lifestyle Capsules](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection.md)
- [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md)
- [Cartoon-Inspired Apparel Capsules](https://www.trendhunter.com/trends/spongebob-squarepants-capsule.md)
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- [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md)
- [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md)
- [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md)
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