# Scooter Skin Care Branding Via Vespa Packaging Appeals to the Young, Sporty and Speedy By Amelia Roblin | Published 2011-01-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/via-vespa-packaging References: [thedieline](http://www.thedieline.com/blog/2011/1/30/student-spotlight-jenny-pan.html) & [jqpan](http://www.jqpan.com/packaging/via--vespa/) When assigned a challenging graphic design problem, MFA student Jenny Pan took the task by the handlebars and created Via Vespa packaging. The exercise asked that the [Academy of Art University](https://www.trendhunter.com/trends/racing-sponsorship) class turn any unaffiliated brand into a [line of beauty products](https://www.trendhunter.com/trends/youth-to-the-people-1), with the results being this collection of energetic-looking bottles and tubes, made for [men and women on the go](https://www.trendhunter.com/trends/gymcare-kit). Accentuating the bold clean lines of the scooter's signature paint job, Via Vespa packaging brings that streamlined polish from the streets to the skin. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Energetic Packaging Design:** Opportunity for brands in various industries to create vibrant and dynamic packaging that appeals to young and active consumers. - **Mobile Beauty Products:** Opportunity for the beauty industry to develop portable and on-the-go beauty products that cater to busy individuals. - **Cross-industry Collaboration:** Opportunity for scooter brands to collaborate with beauty companies to create co-branded products that align with the lifestyle of scooter enthusiasts. ### Where This Applies - **Graphic Design:** Innovative packaging designs and branding opportunities for graphic design professionals. - **Beauty:** Potential for beauty industry professionals to explore new product formats and packaging designs that cater to a mobile consumer base. - **Scooter Manufacturing:** Collaboration opportunities with beauty brands for scooter manufacturers to create unique co-branded products that enhance the scooter lifestyle experience. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Chinese Heritage-inspired Scooters](https://www.trendhunter.com/trends/paiggio.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Picnic-Ready e-Scooter Concepts](https://www.trendhunter.com/trends/vespa-smeg-futro.md) - [Celebrative Skincare Packaging](https://www.trendhunter.com/trends/oxy-acne-care-brand.md) - [Audio Brand Electric Scooters](https://www.trendhunter.com/trends/beospeed-electric-scooter.md) - [Picnic-Ready Electric Scooters](https://www.trendhunter.com/trends/smeg-futro.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Functional Urbanite Scooter Designs](https://www.trendhunter.com/trends/timo-electric-scooters.md)