# Japanese-Style Soft Serves Via Tokyo Offers a Range of Traditional Ice Cream Flavors By Grace Mahas | Published 2021-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/via-tokyo References: [lifestyleasia](https://www.lifestyleasia.com/hk/food-drink/dining/where-to-get-the-best-ice-creams-in-hong-kong-that-are-worth-the-calories/) & [facebook](https://www.facebook.com/viatokyocafe/) Those looking to indulge in delicious Japanese-style soft serves may be drawn to Via Tokyo, an exquisite ice cream shop located in Causeway Bay, Hong Kong. The shop offers a variety of delicious flavors that include [matcha, smooth Hokkaido milk](https://www.trendhunter.com/trends/kit-kat-thailand), and houjicha in either single or double twists. In addition to these well-loved flavors, Via Tokyo also offers various toppings such as warabi mochi and a jug of sweet Okinawan black sugar drizzle. Alongside its selection of Japanese-style soft serve ice cream, the brand also offers a range of decadent desserts like the [Matcha Cream mille feuille](https://www.trendhunter.com/trends/matcha-creations), matcha roll-cake, artisan sandwiches, and specialty coffee. Fans can see the entire Via Tokyo menu online as well as accompanying photos. Image Credit: Via Tokyo ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 85% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Japanese-style Soft Serves:** The trend of offering Japanese-style soft serves in unique flavors and with innovative toppings can be leveraged by ice cream shops to attract a younger, adventurous audience. - **Matcha Desserts:** The trend of incorporating matcha into desserts can be extended to other cuisines as well and can create a unique flavor profile that sets the desserts apart from regular offerings. - **Artisanship in Coffee Shops:** The trend of offering artisanal coffee and tea beverages alongside traditional desserts and ice creams offers a comprehensive cafe experience and can elevate the brand image. ### Industries Being Reshaped - **Ice Cream Shops:** Ice cream shops can leverage the trend of Japanese-style soft serves and integrate innovative toppings and unique flavors to create a unique brand identity. - **Dessert Shops:** Dessert shops can tap into the trend of matcha desserts and offer innovative Japanese and other cuisine-inspired offerings to attract a wider audience. - **Cafes:** Cafes can integrate artisanal coffee and tea offerings with desserts and ice creams to offer a comprehensive experience to their discerning customers. ## Related on Trend Hunter - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Asian-Flavored Ice Cream Ranges](https://www.trendhunter.com/trends/asianflavored-ice-cream.md) - [Asian-Inspired Gelatos](https://www.trendhunter.com/trends/kessho-gelato.md) - [Soft Serve Croissants](https://www.trendhunter.com/trends/evana-patisserie-cafe.md) - [Rice-Based Ice Creams](https://www.trendhunter.com/trends/the-rice-creamery.md) - [Japanese Dessert Expansions](https://www.trendhunter.com/trends/mr-cheesecake.md)