# Happy Yellow Fashiontography Via Snella SS10 Offers an Alternative to Modern Sportswear By Meghan Young | Published 2010-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/via-snella-ss10 References: [swipelife](http://swipelife.com/2010/02/01/via-snella-springsummer-2010/) & [viasnella](http://www.viasnella.com/) I have to admit that I wanted to write about the Via Snella SS10 collection more because of the happy yellow backdrop than anything else. But as I took a closer look at the clothes, I had double the reason (and a more relevant one). Providing “an alternative choice to modern mens’ sportswear,” according to the designers, the Via Snella SS10 is both [chic and comfortable](https://www.trendhunter.com/trends/graphpaper-ss26). Inspired by the 30s and 50s, they definitely offer a solid option. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 53% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro-style Athletic Wear:** Developing a line of athletic clothing inspired by previous decades, both comfortable and stylish. - **Alternative Sportswear Options:** Offering unique sportswear designs as an option to more modern designs. - **Colorful Backdrops in Fashion Photography:** Using bright and bold backdrops for fashion photography that adds a visually appealing aspect to the photos. ### Industries Being Reshaped - **Athletic Clothing Industry:** Creating retro-inspired athletic wear within the athletic clothing industry for consumers interested in a unique and comfortable alternative to modern options. - **Photography Industry:** Incorporating bright backdrops for fashion photography to add a visually appealing aspect. - **Fashion Industry:** Designing unique and stylish clothing options for consumers interested in alternatives to traditional modern options. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Vibrant Luxurious Panelling Sneakers](https://www.trendhunter.com/trends/yellow-orbit.md)