# Carefree Life Lookbooks Via Snella Creates a Whimsical Spring 2010 Campaign By Rachel | Published 2009-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/via-snella-spring-2010-campaign References: [thefashionisto](http://thefashionisto.com/blog/2009/08/via-snella-spring-2010-campaign/) & [viasnella](http://www.viasnella.com/) For the Via Snella Spring 2010 campaign, the designers created a lookbook that shows off the brand image perfectly--carefree and fun. The Via Snella Spring 2010 campaign lookbook shows [men swimming, lazing around](https://www.trendhunter.com/trends/lazy-daze-collection) on a dock, climbing trees, and sleeping in a park. Not a bad life--these pictures are making me want to wear the clothes, and I'm a girl. Photographed by David Magnusson, this is a perfect [carefree lookbook](https://www.trendhunter.com/trends/asos-inspired-by) for Via Snella. **Implications** - **Only write extensions when in extension feed Via Snella has created a truly remarkable series for their 2010 campaign. I really could not take my eyes off of this series the entire time I was going through it. Via Snella have set the bar high for themselves and the pressure will be on to produce campaigns as fantastic as this one. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Whimsical Advertising:** Opportunity for brands to create whimsical and captivating campaigns that capture the attention of consumers. - **Embracing Carefree Lifestyle:** Growing trend of brands promoting a carefree and fun lifestyle to resonate with consumers seeking relaxation and joy. - **Engaging Lookbooks:** Increased focus on creating visually stunning lookbooks that not only showcase products but also evoke emotion and desire. ### Industries Being Reshaped - **Fashion:** Fashion brands can adopt whimsical advertising strategies to create memorable campaigns and connect with their target audience. - **Advertising:** Advertising agencies can explore the concept of promoting a carefree lifestyle to help brands stand out and appeal to consumers' desire for relaxation. - **Photography:** Photographers can specialize in capturing engaging and visually stunning lookbook images to assist fashion brands in their marketing efforts. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md)