# Floral Homage Sneakers Decals Kevin Durant’s VI Aunt Pearl Sneaker Appreciates His Late Aunt By Jennifer Paul | Published 2014-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vi-aunt-pearl References: [buzzfeed](http://www.buzzfeed.com/rsultan/kevin-durants-new-sneakers-pay-adorable-tribute-to-his-late) & [nike](http://www.nike.com/) Kevin Durant has created the VI Aunt Pearl basketball sneakers to pay tribute to his late aunt. The Oklahoma City forward has a pretty impressive basketball reputation behind him. The baller has a new signature [Nike](https://www.trendhunter.com/trends/soft-pearl) shoe called the KD VI Aunt Pearl. His aunt had passed away from lung cancer in 2000 and the basketball sneakers are a tremendously tailored way to pay tribute to his loving family member. The [floral decal](https://www.trendhunter.com/trends/forget-me-not) is exemplary of the robe that she use to wear. The VI Aunt Pearl sneakers feature a Kay Yow Cancer Fund logo on the tongue and proceeds from the sales of the basketball sneaker will to towards the fight against women’s cancers. KD made a statement on the sneakers saying that, “I made a promise to myself to always honor my Aunt Pearl for the example she set.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Tribute Sneakers:** Opportunity to create sneakers that pay tribute to loved ones, allowing customers to personalize their footwear. - **Cause-related Marketing:** Opportunity to align product sales with a charitable cause, increasing social impact and consumer engagement. - **Customized Decals:** Opportunity to offer customizable decals for sneakers, allowing customers to express their individuality and personal stories. ### Sectors Adopting This - **Athletic Footwear:** Opportunity for athletic footwear brands to incorporate sentimental and tribute elements into their product offerings. - **Nonprofit Fundraising:** Opportunity for nonprofits to collaborate with brands and create unique products that raise funds for charitable causes. - **Personalization Technology:** Opportunity for companies specializing in personalization technology to develop innovative ways to customize sneakers and athletic wear. ## Related on Trend Hunter - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Floral Tribute Maternal-Inspired Shoes](https://www.trendhunter.com/trends/grandmas-couch-2.md) - [Performance Basketball Tributes](https://www.trendhunter.com/trends/kobe-3-protro-halo.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md)