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# Anti-Rockstar Ads
The VH1 Anti-Rock Star Commericals are Confusing and Downright Odd

By Allison Love | Published 2010-06-03 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/vh1-anti-rock-star
References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/vh1-anti-rock-star-650523/) & [vh1](http://www.vh1.com/)

VH1 is one of the weirder channels on the boob-tube, and the new VH1 'Anti-Rock Star' commercial definitely confirms it. The ad features an [Edward Norton-in-'Fight-Club' voiceover](https://www.trendhunter.com/trends/bear-fight-whiskey-ad) discussing the world’s population of rock stars to anti-rock stars. Then, one day, the two opposites meet each other and some [weird adult imitation](https://www.trendhunter.com/trends/axe-campaign) of naked babies urinating on each other happens.

This isn’t a joke. The commercial just gets really weird, then abruptly ends. See the VH1 Anti-Rock Star commercial for yourself above.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 8% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Anti-celebrity Marketing:** Brands can explore anti-celebrity marketing to create confusing and curious advertising that engages audiences and breaks the mold of traditional marketing.
- **Surreal Advertising:** Brands can experiment with surreal advertising that blends elements of the absurd and the unexpected to create thought-provoking ads that grab viewers' attention and keep them talking.
- **Humorous Marketing:** Humorous marketing that takes viewers on a wild, unexpected ride can help brands stand out from the crowd and create memorable campaigns that drive engagement and buzz.

### Sectors Adopting This

- **Entertainment:** Entertainment companies can use surreal, unexpected advertising to promote their shows, movies, and content, building buzz and generating excitement among viewers.
- **Fashion:** Fashion brands can experiment with anti-celebrity marketing, creating edgy, unconventional campaigns that create buzz and drive sales among audiences looking for something different.
- **Automotive:** Automotive companies can use humorous marketing campaigns to create a fun, engaging image for their brand, showcasing the joy of driving and building strong connections with consumers.

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