# Sport-Appreciative Unisex Series VFILES and ASOS Join Forces in Making a Collaborative Collection By Amy Duong | Published 2018-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vfiles-and-asos References: [highsnobiety](https://www.highsnobiety.com/p/vfiles-asos-capsule/) Fashion and online boutiques VFILES and ASOS merge forces in creating a [collaborative unisex collection](https://www.trendhunter.com/trends/vivienne-westwood-and-palace). The bright capsule is inspired by both brands' appreciation for [sports and street aesthetics](https://www.trendhunter.com/trends/born-x-raised-1). VFILES and ASOS both share the common support for the global youth and aim to bring energy towards the initiative. VFILES expresses a vast appreciation for the international partnership and hopes the collaboration will propel it towards a more global outreach. The unisex collection is decorated with the VFILES logo taping along the side of pants and shirt sleeves. There is also a lot of bold colors incorporated such as bright reds and bright yellows, as well as striped rib detailing. Some pieces featured in the VFILES and ASOS collaboration include t-shirts, hoodies, rugby shirts, [track pants, and hats](https://www.trendhunter.com/trends/umbro-4). The capsule will be available at VFILES locations and online at ASOS on February 8. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Unisex Fashion:** The collaborative collection between VFILES and ASOS highlights the trend towards unisex fashion, offering opportunities for brands to tap into this growing market. - **Sports-inspired Fashion:** The collection's emphasis on sports and street aesthetics opens up opportunities for brands to explore the sports-inspired fashion trend, catering to consumers who seek athletic-inspired apparel. - **Collaborative Collections:** The partnership between VFILES and ASOS showcases the popularity of collaborative collections, presenting opportunities for brands to collaborate with other companies and create unique and limited-edition products. ### Where This Applies - **Fashion Industry:** The fashion industry can take advantage of the unisex fashion and sports-inspired trends by incorporating these elements into their designs and marketing strategies, targeting a wider range of consumers. - **Online Retail Industry:** Online retailers can leverage the demand for collaborative collections by partnering with brands to create exclusive collaborations, driving customer engagement and sales. - **Sportswear Industry:** The sportswear industry can explore the potential of sports-inspired fashion by incorporating athletic aesthetics into their designs, catering to the growing consumer interest in versatile and stylish activewear. ## Related on Trend Hunter - [Pop-Art-Inspired Athletic Capsules](https://www.trendhunter.com/trends/under-armour-x-joshua-vides.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md)