# Luxuriously Mixed Wines The Veuve Clicquot Rich Introduces Notes of Fruits and Vegetables By Laura McQuarrie | Published 2017-03-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/veuve-clicquot-rich References: [luxurylaunches](http://luxurylaunches.com/auctions/veuve-clicquot-introduces-a-tantalizing-new-wine-collection.php) & [veuveclicquot](https://www.veuveclicquot.com/en-au/our-champagne/rich-champagne) The Veuve Clicquot Rich collection was recently launched, introducing the world to Rich and the Rich Rosé, two [mixed wines](https://www.trendhunter.com/trends/diamond-collection-shimmer) that boast intriguing flavor notes. Rich blends red fruit juices with pineapple, grapefruit zest, cucumber, celery and pepper, while Rich Rosé features ginger, pineapple, tea and lime. Naturally, these refreshing flavors were specifically created for beginning of the spring and summer season. The new Veuve Clicquot Rich collection was crafted by chef Dominique Demarville in collaboration with a number of mixologists who shared their expertise for the project. The luxurious new Rich and Rich Rosé wine mixes are packaged in [stunning silver bottles](https://www.trendhunter.com/trends/chloe-wine-collection) and are adorned with a pattern that represents the brand's timeless motif. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mixed Wines with Intriguing Flavor Notes:** Opportunity for wineries to experiment with unique flavor combinations to create new and exciting wine blends. - **Collaborations Between Wine Producers and Mixologists:** Potential for mixologists and wine producers to collaborate and create innovative mixed wines with expertly crafted flavors. - **Luxurious Packaging for Wine Products:** Opportunity for packaging design companies to create visually stunning and eye-catching packaging for luxury wine collections. ### Who This Affects Most - **Wine and Wineries:** Wineries can explore new flavor combinations and attract wine enthusiasts with innovative mixed wine offerings. - **Hospitality and Mixology:** Mixologists can work with wine producers to develop unique mixed wine creations and enhance their beverage offerings. - **Packaging Design:** Packaging design companies can cater to the luxury wine market by creating visually appealing and luxurious packaging designs for wine collections. ## Related on Trend Hunter - [Vivacious Coral-Colored Champagnes](https://www.trendhunter.com/trends/nectar-imperial-rose.md) - [Fruity Hand-Harvested Rosés](https://www.trendhunter.com/trends/piperheidsieck-ros-sauvage.md) - [Luxurious Rare Champagne Releases](https://www.trendhunter.com/trends/rare-champagne.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Accessible French Sparkling Wines](https://www.trendhunter.com/trends/freixenet-brut-royal-and-ros-royal.md) - [Juicy Wine Cocktails](https://www.trendhunter.com/trends/drop-needle-drinks.md)