# Rear Explosion Ads The Veterinary L'Etudiant Print Leaves a Fecal Imprint By Amelia Roblin | Published 2011-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/veterinary-l-etudiant References: [coloribus](http://www.coloribus.com/adsarchive/prints/letudiant-veterinary-14136905/) & [letudiant.fr](http://www.letudiant.fr/) I must say that looking at this Veterinary L'Etudiant advertisement makes me pretty thankful to be sitting at a desk. The French employment service has created this messy horse-poo print to pose the question of [job satisfaction](https://www.trendhunter.com/trends/underpaid-women). Created by the [Young & Rubicam](https://www.trendhunter.com/trends/beaver-water) Paris [ad agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign), the Veterinary L'Etudiant campaign clearly pictures the excrement outline of an unfortunate large-animal vet. Clearly unprepared for the brown blow, this splattered professional may be in the market for a new job. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Shocking Print Ads:** Creating visually striking and provocative print ads can grab consumers' attention and generate buzz for a brand. - **Job Satisfaction Awareness:** Employment campaigns that highlight the importance of job satisfaction can encourage professionals to explore new career opportunities. - **Unconventional Advertising Approaches:** Using unconventional methods, such as incorporating unusual visuals like horse-poo prints, can help brands stand out and make a memorable impact. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising industry can benefit from adopting shocking and unconventional print ads as a way to create buzz and engage audiences. - **Career Services:** Career service providers can incorporate the concept of job satisfaction awareness in their campaigns to help individuals find fulfilling professions. - **Graphic Design and Printing:** The graphic design and printing industry can explore unique and attention-grabbing techniques like using unexpected visuals to create impactful print materials. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)