# Courier-Inspired Clothes Vetements and DHL Teamed Up on Shipping-Themed Summer Apparel By Madison Mackay | Published 2018-03-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/vetements-and-dhl References: [hypebae](https://hypebae.com/2018/2/vetements-dhl-spring-summer-2018-capsule-collection) & [mrporter](https://www.mrporter.com/mens/search?keywords=dhl) Vetements and [DHL](https://www.trendhunter.com/trends/dhl-and-subject) teamed up on a new line of clothing for this upcoming Spring and Summer season. The popular streetwear company unexpectedly collaborated with the worldwide shipping courier to create three new shirts: one crew neck polo, a short-sleeved t-shirt and a long-sleeved shirt. Each shirt features the courier's classic color scheme, logo and design, and uses the DHL logo to block out the co-branded logo. These red, yellow and black shirts are inspired by [90s classic streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face) and were made to be worn on a night out on the town. The new three-piece Vetements and DHL [collaborative shirts](https://www.trendhunter.com/trends/comme-des-garons-gdragon) are available online now from $590 to $750 apiece. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Collaborative Apparel:** Disruptive innovation opportunity for brands to collaborate with unexpected partners and create unique clothing lines. - **Nostalgic Streetwear:** Disruptive innovation opportunity for brands to tap into the 90s fashion trend by creating clothing inspired by pop culture and classic streetwear. - **Branded Merchandise:** Disruptive innovation opportunity for companies to expand into merchandise products and capitalize on their brand recognition. ### Who This Affects Most - **Fashion Industry:** This line of clothing showcases a disruptive innovation opportunity for fashion brands to partner with unique companies and create a new market of merchandise. - **Shipping and Logistics Industry:** This collaboration opens up a disruptive innovation opportunity for shipping and logistics companies to expand into the retail space and create branded merchandise. - **Marketing Industry:** The success of this collaboration highlights a disruptive innovation opportunity for marketers to explore branding and advertising strategies that incorporate unexpected partnerships. ## Related on Trend Hunter - [Upcycled Delivery Uniform Bags](https://www.trendhunter.com/trends/dhl-and-subject.md) - [Heritage Postal Fashion Capsules](https://www.trendhunter.com/trends/ralph-lauren-and-usps.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md)